ITB Asia Singapore

The ITB Asia, also known as the "International Tourism Exchange Asia," is recognized as a central showcase of the travel industry, particularly focused on the vibrant Asian market. This annual event takes place at the esteemed Sands Expo & Convention Centre in Singapore—a hub situated in the pulsating heart of Singapore, and is easily accessible by both public transport and car.

It is organized by Messe Berlin (Singapore) Pte Ltd and is supported by the Singapore Exhibition & Convention Bureau. The ITB Asia has established itself as an indispensable meeting point for thousands of companies from the travel industry, including those from Europe, America, Africa, the Middle East, and, of course, the Asia-Pacific region. The range of exhibitors is impressive, spanning from travel destinations and airlines to hotels, resorts, theme parks, and various other providers from the tourism sector.

The core topics of the trade fair encompass holiday and business travel, meetings, MICE, transport, travel technologies, and a variety of accommodation options. Not only services but also innovative products are presented. The spectrum ranges from cutting-edge travel technologies to concrete offers from tour operators. Conferences, seminars, and workshops provide the numerous visitors, including professionals from the entire tourism industry, with deep insights into current trends and developments.

The exhibition serves as an interface and offers an inspiring platform for exhibitors and visitors from all sectors of tourism. Singapore's dynamic metropolis, with its cultural diversity and business orientation, reflects the international spirit of tourism.

A particular highlight of the ITB Asia is the extensive conference program, which covers various topics from the MICE, leisure, and business travel sectors. Additionally, during the exhibition, talents and innovations in the industry are honored through competitions and award ceremonies.

As part of a global network of trade fairs, ITB Asia is closely connected to ITB Berlin and significantly contributes to disseminating and strengthening the impressive network and depth of ITB fairs worldwide.

In conclusion, it can be noted that ITB Asia not only provides a comprehensive insight into the Asian travel market but also offers outstanding opportunities for networking and business development in the burgeoning tourism industry of the Asia-Pacific region.

The ITB Asia will take place on 3 days from Wednesday, 15. October to Friday, 17. October 2025 in Singapore.