Intelligent Automation Europe Amsterdam

Intelligent Automation Europe (IAE) is Europe’s leading trade fair for the future of business automation and a key event for companies looking to drive their digital transformation strategies in a targeted and measurable way. The abbreviation “IAE” stands not only for the name of the event but also encapsulates the three pillars of modern automation: Intelligence, Automation, and Efficiency. The fair is held annually by TechEx Events Ltd., a respected UK-based organizer known for producing world-class technology platforms through the TechEx Event Series.

IAE is hosted at the internationally renowned RAI Exhibition & Convention Centre in Amsterdam—one of Europe’s most well-connected venues, easily accessible by train and just minutes from Schiphol Airport. Amsterdam was selected with purpose: the Dutch capital is a recognized hub of digital innovation, boasting a dynamic tech ecosystem, leading universities, and a business-friendly climate for technology-driven enterprises.

The event features a comprehensive range of cutting-edge topics, merging strategic insights with technical expertise. Central themes include Cognitive Automation and Robotic Process Automation (RPA)—essential technologies that empower businesses to automate recurring tasks such as order processing, compliance checks, and customer service more intelligently and efficiently. Particularly valuable are practical, cost-saving use cases that illustrate how automation can reduce operational costs and unlock significant efficiency gains. A defining feature of the event is its emphasis on unbiased AI algorithms, promoting fairness, transparency, and ethical standards in intelligent system development.

The program also explores innovative use cases for Digital Twins in conjunction with IoT data visualization, enabling real-time simulation, analysis, and optimization of business processes. Another highlight is the deep dive into Generative AI, one of the most transformative global tech trends—examining real-world opportunities, viable business cases, and the current technical and regulatory landscape.

IAE exhibitors span a broad spectrum of industries—from financial services, manufacturing, and healthcare to logistics, public sector organizations, and telecommunications. They showcase state-of-the-art solutions across software development, platform architectures, cloud infrastructure, data analytics, process optimization, and AI-powered systems. Attendees are primarily decision-makers in IT, operations, innovation, and digital strategy, seeking to assess new technologies, build partnerships, and shape their automation roadmaps.

As a key pillar of TechEx Europe, Intelligent Automation Europe is not merely a regional trade fair—it is a flagship European event, embedded in a wider network of international technology showcases. Highlights include inspiring keynotes, dynamic panel discussions, hands-on tech demos, networking opportunities, and targeted matchmaking sessions connecting enterprises with innovative startups.

For anyone invested in the future of intelligent business automation, IAE in Amsterdam is an unmissable event. The RAI Amsterdam center offers modern infrastructure, a central city location, and outstanding connectivity—whether you arrive by train, plane, or car. Situated in one of Europe’s most forward-thinking cities, IAE is the ideal venue for those who are ready not just to discuss automation—but to make it a reality.

The Intelligent Automation Europe will take place on 2 days from Wednesday, 24. September to Thursday, 25. September 2025 in Amsterdam.