International Beauty Expo (IBE) Kuala Lumpur

The International Beauty Expo (IBE) is a major trade fair for the beauty and wellness industry, held annually at the Kuala Lumpur Convention Center (KLCC) in Kuala Lumpur, the capital of Malaysia. The KLCC is a modern, multifunctional events center in the heart of Kuala Lumpur. Since its inception in 2006, the IBE has established itself as one of the premier events for beauty professionals in Asia. Malaysia is also known as a major manufacturing base for cosmetics and personal care products in the region.

Some international brands have manufacturing facilities in the country to better serve the Asian market. The fair is organized by Elite Expo Sdn Bhd, a renowned organizer of trade fairs and conferences. The IBE attracts exhibitors and visitors from various industries such as cosmetics, skin care, hair care, nail care, spa, and wellness. The focus of the fair is on the presentation of the latest trends, products, and technologies in the beauty industry. Highlights of the show include networking events, specialist lectures, product demonstrations, and competitions such as the IBE Make-up Artistry Awards and the IBE Nail Artistry Awards. In addition, the IBE offers an excellent opportunity for business meetings and discussions between industry experts, manufacturers, distributors, and buyers. Overall, the International Beauty Expo is a must-attend event for beauty and wellness professionals looking to showcase their products and services and learn about the latest developments in this dynamic market.

The International Beauty Expo (IBE) will take place on 4 days from Friday, 25. April to Monday, 28. April 2025 in Kuala Lumpur.