JAPAN'S FOOD EXPORT FAIR Chiba

The "JAPAN'S FOOD EXPORT FAIR" (JFEF) is an annual trade fair for importers, wholesalers and buyers of Japanese food and beverages and held at Makuhari Messe in Chiba, near Tokyo. It serves as a central hub for the export of Japanese food and beverages. The event is organized by RX Japan Ltd., a leader in the organization of international large-scale events. The fair's goal is to bridge Japanese exporters and global markets..

The fair's offerings include a wide range of products: fresh agricultural produce, seafood, meat products, processed foods, and Japanese tea varieties such as green tea, Matcha, Sencha, and Genmaicha. Additionally, Japanese beverages like sake and beer, non-alcoholic options, confectioneries, snacks, health-oriented foods, sustainable and allergen-free products, as well as traditional spices and sauces are highlighted. The fair also showcases the latest trends in kitchen appliances and tableware.

In addition to product presentations, the JFEF provides comprehensive services in logistics and transportation, facilitating international trade. It attracts numerous visitors, including foreign importers, traders, international trade associations, government institutions, and media representatives. Primary visitors also include buyers from retail, department stores, hotels, restaurants, and the food processing industry.

A distinctive feature of the fair is its highlights, such as tastings, sushi-making workshops, and business matchmaking activities. These offerings enrich the fair with a vibrant experience that not only promotes business exchange but also provides deep cultural insights and strengthens the relationship between Japanese culture and global markets.

The JFEF is part of a series of fairs and is held in one of Japan's leading exhibition halls. Its modern infrastructure and accessibility, combined with its proximity to Tokyo, provide an attractive incentive for international visitors who seek not only business opportunities but also cultural enrichment.

In summary, the JAPAN'S FOOD EXPORT FAIR is an essential platform for stakeholders in the international food trade to explore the diversity and quality of Japanese products and to establish direct contacts with leading manufacturers and exporters.

The eleventh edition of the JAPAN'S FOOD EXPORT FAIR takes place on 3 days from Wed., 26.11.2025 to Fri., 28.11.2025 in Chiba.