JOYA Guadalajara

The JOYA trade fair is a well-known exhibition for jewelry and accessories that takes place twice a year at two significant locations in Mexico: the Expo Guadalajara and the World Trade Center (WTC) México in Mexico City. This rotation enables the fair to attract a larger audience, including exhibitors from different regions of the country and international participants. Furthermore, changing venues benefits the local economies of both cities, attracting tourists, trade visitors, and business people. JOYA is the most important event of its kind in Latin America, attracting international jewelry designers, distributors, retailers, and enthusiasts from all over the world. The fair offers a platform for showcasing and discovering the latest trends, technologies, and innovations in the jewelry industry. Since its founding in 1981, the JOYA trade fair has continuously developed and grown in importance and reach. It is organized by the Guadalajara Chamber of Commerce (Cámara de Comercio de Guadalajara) and provides established jewelry manufacturers as well as emerging designers with the opportunity to present their creations to a broad audience. Therefore, the JOYA trade fair is an essential event for anyone who works in or is interested in the jewelry and accessories industry.

The JOYA in Guadalajara took place from Tuesday, 08. April to Thursday, 10. April 2025.