JOYA Guadalajara

| Trade fair for jewelry, precious metals, watches, and accessories

The JOYA is Latin America’s most important trade fair for jewelry, watches, and accessories. It takes place three times a year, alternating between two of Mexico’s key exhibition centers: Expo Guadalajara in Guadalajara and the World Trade Center (WTC) in Mexico City. By rotating locations, the fair reaches a broad audience from across the country and beyond – from regional retailers to international buyers and designers.

Designed as a trade-only event, JOYA also appeals to an interested public and successfully positions itself between an industry meeting point and a trend platform. At its core is the exchange across the entire value chain of the jewelry industry – from manufacturers and wholesalers to retailers, designers, and technology providers.

The fair showcases complete jewelry collections across all price ranges – from affordable mass-market pieces to exclusive one-of-a-kind creations made from gold, silver, gemstones, or mother-of-pearl. A key highlight is the diversity of materials used: alongside classic gemstones such as diamonds, emeralds, and rubies, the selection also includes semi-precious stones, cultured pearls, and various metal alloys. The jewelry offering is complemented by a wide range of watches – from elegant classics to sporty and fashionable models.

A growing focus of the fair is on technological innovation. Specialized exhibitors present the latest advancements in CAD/CAM software, 3D printing, production machinery, and digital business management – including point-of-sale systems, inventory solutions, and CRM software for the jewelry trade. Additionally, services such as jewelry insurance, financing solutions, and security concepts for retail stores are presented.

JOYA also serves as a key marketplace for raw materials. Loose gemstones and semi-precious stones, pearls, metals, and jewelry-making supplies are part of the offerings, as well as modern packaging and display solutions – from traditional cases to innovative presentation systems.

Another highlight is the diverse supporting program, which focuses on education and trend awareness. Professional lectures, design competitions, workshops, and interactive trend zones create space for knowledge exchange and creative inspiration. Topics include new design trends, technological progress, and modern marketing strategies.

The two venues rank among the most modern exhibition centers in the country. Expo Guadalajara, located in the economically strong state of Jalisco, impresses with its spacious layout and up-to-date infrastructure. The WTC México in the capital offers a central location and an international setting. Both venues feature excellent transport links, a wide range of hotels, and professional conditions for successful business interactions.

With three editions each year and a strong emphasis on quality, innovation, and commercial relevance, JOYA is an essential event for everyone involved in or interested in the jewelry industry. More than just a marketplace, it sets the tone for trends, technology, and growth in the Latin American jewelry world.

The JOYA in Guadalajara took place from Tuesday, 07. October to Thursday, 09. October 2025.

Date:
Trade Show Contact
Display e-mail address
expojoya.com.mx

Audience:
professional visitors only

Cycle:
three times a year

Local time:
22:36 h (UTC -06:00)

Fair location:

Guadalajara Exhibition Center,
Av. Mariano Otero No. 1499, 44550 Guadalajara, Jalisco, Mexico

Hotels

for trade fair date in Guadalajara


Fair organizer
Cámara de Joyería Jalisco
Av. Topacio 2486,
44540 Guadalajara, Mexico
Tel: +52 (3)3 31219238
Fax: +52 (3)3 31219286
Display e-mail address
www.camaradejoyeria.com
Past editions:
  • 07. - 09. October 2025
    Guadalajara
  • 08. - 10. April 2025
    Guadalajara
  • 28. - 30. January 2025
    Mexico City
  • 08. - 10. October 2024
    Guadalajara
  • 11. - 13. June 2024
    Mexico City
  • 09. - 11. April 2024
    Guadalajara
  • 10. - 12. October 2023
    Guadalajara
  • 13. - 15. June 2023
    Mexico City
  • 05. - 07. April 2022
    Guadalajara
  • 13. - 15. April 2021
    Guadalajara
  • 17. - 20. November 2020
    Guadalajara
  • 15. - 18. October 2019
    Guadalajara
  • 02. - 04. April 2019
    Guadalajara
  • 02. - 05. October 2018
    Guadalajara
  • 10. - 12. April 2018
    Guadalajara
  • 03. - 06. October 2017
    Mexico City
  • 04. - 06. April 2017
    Mexico City
  • 05. - 08. October 2016
    Guadalajara
  • 05. - 07. April 2016
    Guadalajara
  • 06. - 09. October 2015
    Guadalajara
  • 14. April 2015
    Guadalajara
  • 07. - 10. October 2014
    Mexico City

Fair location:

Guadalajara Exhibition Center,
Av. Mariano Otero No. 1499, 44550 Guadalajara, Jalisco, Mexico

Hotels

for trade fair date in Guadalajara


Product groups: brilliant, clocks, earrings, gems, gold, gold goods, jewelry, necklaces, pearls, rings, silver, silverware, watches, …

Disclaimer: No responsibility is taken for the correctness of this information. Errors and alterations excepted! Fair dates and exhibition sites are subject to change by the respective trade fair organiser.

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FAQ

Where does the JOYA taking place?
The JOYA fair takes place in Guadalajara, at the Guadalajara Exhibition Center.

When is the JOYA taking place?
Visit the JOYA from .

How often does the JOYA take place?
The JOYA takes place three times a year.

What kind of fair is the JOYA?
The JOYA is an exhibition for Jewelry and Gems, Watches and .