K-Beauty Expo Korea Goyang

The K-Beauty Expo Korea is recognized as the largest professional beauty exhibition in Korea and is a significant event for industry insiders and beauty enthusiasts alike. The term "K-Beauty" is known worldwide for its high-quality skincare and innovative cosmetic products. This exhibition is held annually in the fall at the Korea International Exhibition Center (KINTEX) in Goyang, a city renowned for its vibrant trade show and convention culture.

The K-Beauty Expo is organized by KINTEX in close collaboration with the Korea Trade-Investment Promotion Agency (KOTRA), highlighting its central role as a hub for trade and innovation in the beauty sector. The expo covers a wide range of topics including cosmetics, beauty technologies, medical aesthetics, packaging, and many other areas. It showcases products and services from various segments: from skincare and makeup to professional salon equipment and medical beauty treatments. Additionally, the latest beauty devices, tattoos, body painting, functional ingredients, pharmaceuticals, and other relevant products and services are presented.

A distinctive feature of the K-Beauty Expo is its role as a showcase for the latest innovations in beauty technology, including the use of artificial intelligence. The expo also serves as a platform for conferences and seminars with leading industry experts and offers business matchmaking activities that create valuable networking opportunities.

The expo attracts exhibitors and visitors from different fields, including cosmetic manufacturers, salon operators, distributors, and buyers. It primarily targets professionals in the industry, making it a central location for business interactions.

As part of an international series of exhibitions, the K-Beauty Expo is also held in other countries, which underlines its global significance. The venue, KINTEX, is noted for its excellent infrastructure and accessibility, making it an ideal location for such large-scale events.

In summary, the K-Beauty Expo Korea provides a vibrant platform that reflects the dynamic spirit of Korean innovation and aesthetics and serves as a central meeting point for professionals and enthusiasts worldwide to explore the latest trends and technologies in the beauty sector.

The K-Beauty Expo Korea will take place on 3 days from Thursday, 11. September to Saturday, 13. September 2025 in Goyang.