K-Beauty Expo Vietnam Ho Chi Minh City

The K-Beauty Expo Vietnam at the Saigon Exhibition and Convention Center (SECC) in Ho Chi Minh City represents a significant expansion of Korea's largest professional beauty exhibition and serves as a central hub for industry insiders and beauty enthusiasts alike. The term "K-Beauty" is globally recognized for its high-quality skincare and innovative cosmetic products. This annual expo takes place each fall in Ho Chi Minh City and benefits from the vibrant exhibition and convention culture of this metropolis..

Organized by KINTEX in close collaboration with the Korea Trade-Investment Promotion Agency (KOTRA), the expo emphasizes its central role in international trade and as a platform for innovation in the beauty sector. The event covers a wide range of topics, including cosmetics, beauty technologies, medical aesthetics, packaging, and many other areas. It showcases products and services from various segments, including skincare, makeup, professional salon equipment, and medical beauty treatments. Additionally, the latest beauty devices, tattoos, body paintings, functional ingredients, pharmaceuticals, and other relevant products and services are introduced.

A standout feature of the K-Beauty Expo is its role as a showcase for the latest innovations in beauty technology, including the use of artificial intelligence. The expo also serves as a platform for conferences and seminars with leading industry experts and offers business matchmaking activities that create valuable networking opportunities.

The expo attracts exhibitors and visitors from various sectors, including cosmetic manufacturers, salon operators, distributors, and buyers. It is primarily aimed at professionals within the industry, making it a key location for business interactions.

As part of an international expo series, the K-Beauty Expo Vietnam is also held in other countries, highlighting its global significance.

The K-Beauty Expo Vietnam at the SECC reflects the dynamic spirit of Korean innovation and aesthetics, providing a vibrant platform to discover the latest trends and technologies in the beauty industry.

The K-Beauty Expo Vietnam in Ho Chi Minh City took place from Thursday, 07. November to Saturday, 09. November 2024.