Korea Expo Tokyo Yokohama

Korea Expo Tokyo is an international trade and consumer exhibition showcasing Korean products, brands, culture and business opportunities on a single platform. The event is specifically designed to combine B2B and B2C activities. Trade visitors can discover new suppliers and brands and connect with potential business partners, while consumers can experience the latest Korean trends, products and cultural offerings first-hand.

Korea Expo Tokyo is held annually at Pacifico Yokohama in Yokohama, Japan. The event is expected to bring together around 120 companies and 180 exhibition stands across approximately 6,700 m² of exhibition space. Korea Expo is an international exhibition format staged not only in Japan but also in other locations, including Paris and Los Angeles.

Korea Expo is organised by the Korea Expo Organizing Committee, with the Korea International Trade Association (KITA) and Exporum among the organisers. Based in Seoul, Exporum is an international exhibition and events company that organises numerous trade fairs, conferences and events in addition to Korea Expo.

Korea Expo Tokyo focuses on key sectors of the Korean economy and culture. The K-Beauty section features skincare, make-up and a wide range of other cosmetics and beauty products. K-Food showcases Korean food and beverages, traditional specialities and contemporary food products that are attracting growing international demand. K-Lifestyle covers home and living, fashion, wellness and design, while K-Contents brings together video, music, gaming and character IP. The exhibition also features K-Tour, showcasing Korean travel, cultural and visitor experiences, and K-Education, covering education, professional development, study abroad and EdTech. Exhibitors therefore range from beauty, food and consumer goods companies to fashion, design and entertainment businesses, as well as organisations operating in tourism, education and technology.

Korea Expo Tokyo also serves as an important business platform connecting Korean companies with the Japanese and wider international markets. The exhibition helps Korean brands showcase their products in overseas markets, gauge market response and establish new business relationships. A particular focus is placed on business matching, bringing Korean companies together with buyers, importers, distributors, retailers and other prospective business partners.

For trade visitors, Korea Expo Tokyo provides not only an opportunity to discover new Korean products and brands, but also to identify new sourcing opportunities, establish distribution partnerships and develop direct business contacts. Seminars and networking programmes complement the event’s B2B activities.

At the same time, the exhibition is open to consumers and anyone with an interest in Korea. Visitors can explore the latest developments in K-Beauty, K-Food, K-Lifestyle and K-Pop, while experiencing Korean products and culture first-hand. The event concept is built around three themes – ‘Connect’, ‘Discover’ and ‘Enjoy’ – combining business networking with brand and product showcases and an extensive cultural and entertainment programme.

The programme includes business-matching meetings, seminars and networking events, product demonstrations and K-Class sessions, as well as a variety of K-Culture experience zones.

The event is held at Pacifico Yokohama, one of the leading exhibition, convention and event venues in the Greater Tokyo–Yokohama area. Located on Yokohama’s waterfront in the Minato Mirai district, the venue offers extensive facilities for exhibitions, conferences and other events.

Pacifico Yokohama is easily accessible by public transport. Minatomirai Station on the Minatomirai Line is just a few minutes’ walk from the venue, while Sakuragicho Station also offers convenient connections. Yokohama can be reached from Tokyo via several rail services. For international visitors, Tokyo Haneda and Narita airports provide convenient gateways, with onward connections to Yokohama by rail, bus and other forms of public transport.

The Korea Expo Tokyo will take place on 3 days from Friday, 02. April to Sunday, 04. April 2027 in Yokohama.