Korea Expo Los Angeles

Korea Expo LA is an international trade and consumer exhibition showcasing Korean products, brands, culture and business opportunities on a single platform. The event brings together both B2B and B2C audiences, enabling trade visitors to discover new suppliers, brands and potential business partners, while giving the general public first-hand access to the latest Korean trends, products and cultural experiences.

The exhibition takes place at Magic Box at The Reef in Downtown Los Angeles, an exhibition and event venue located at 1933 S. Broadway. Korea Expo is an established international event format held in several locations worldwide, including Los Angeles, Paris and Tokyo or Yokohama.

Korea Expo is organised by Exporum, a Seoul-based company specialising in international exhibitions, events and the MICE industry. In addition to Korea Expo, the company organises numerous other trade fairs and events.

The exhibition focuses on key sectors of the Korean economy and culture. K-Beauty showcases skincare, make-up, haircare and body care products, as well as cosmetics and related technologies. K-Food features Korean food and beverages, traditional specialities, confectionery, coffee and tea, alongside modern convenience foods and functional food products. K-Lifestyle covers fashion, home and living, wellness and design, while K-Contents brings together video, music, gaming and character IP. The offering is further complemented by K-Tour, featuring Korean travel, cultural and experiential tourism products, and K-Education, which focuses on education, professional development, study-abroad opportunities and EdTech solutions. Exhibitors therefore range from beauty, food and consumer goods companies to fashion, design and entertainment businesses, as well as organisations operating in tourism, education and technology.

Korea Expo also serves as an important business platform connecting Korean companies with international markets. A key focus is on Business Matching Consultations and Buyer Meetings, which bring Korean companies together with international buyers, importers, distributors and prospective business partners. For trade visitors, the exhibition provides an opportunity not only to discover Korean products and brands, but also to identify new sourcing opportunities, establish distribution partnerships and develop new business contacts. At the same time, the event caters to consumers and enthusiasts keen to experience K-Beauty, K-Food, K-Pop and other current Korean trends first-hand.

Alongside the product exhibition, key highlights include business matching sessions, K-Class product demonstrations, K-Trend seminars, networking opportunities and K-Culture experience zones. The programme also features K-Pop and other live performances, as well as a range of interactive activities.

Magic Box is located within THE REEF complex in Downtown Los Angeles. Its second floor offers more than 60,000 square feet of event space, together with additional conference and meeting rooms. The venue is well served by public transport, with Metro A and E Line stations within walking distance. It can also be reached from Los Angeles International Airport (LAX) by public transport and Metro services. In addition, approximately 1,100 paid parking spaces are available on site.

The Korea Expo will take place on 3 days from Thursday, 22. October to Saturday, 24. October 2026 in Los Angeles.