Licensing China Shenzhen

Licensing China is a major international trade fair for the licensing industry, held annually in Shenzhen, China. Hosted at the Shenzhen World Exhibition & Convention Center, it attracts industry experts, licensors, licensees, agents, retailers, and trade visitors from around the world. The fair is jointly organized by Messe Frankfurt (HK) Ltd., the Guangdong Toy Association, and the Shenzhen Toy Industry Association. Licensing China offers a wide range of products and services focused on licensing of brands, characters, art, design, and other intangibles.

The fair serves as an important platform for the presentation of licenses and the initiation of business relationships between licensors and licensees. Parallel to Licensing China are Toy & Edu China and Baby & Stroller China, which focus on toys, educational products, and baby items. By combining these three shows, attendees will have the opportunity to fully understand the latest trends and developments in toys, education, baby products, and licensing. The fair is of great importance to both local and international exhibitors and visitors, contributing to the further development of the licensing industry in China and beyond.

The Licensing China will take place on 3 days from Monday, 07. April to Wednesday, 09. April 2025 in Shenzhen.