Licensing China Shenzhen

Licensing China is a leading international trade fair for the licensing industry, held annually at the state-of-the-art Shenzhen World Exhibition & Convention Center. Organized by Messe Frankfurt (HK) Ltd., it serves as a central platform for licensors, licensees, agents, retailers, and industry professionals from around the world. The event brings together brands, characters, designs, and artistic creations with potential business partners to develop new licensed products and business models.

The fair acts as a bridge between international licensors and Chinese companies specializing in the production and distribution of licensed products. It strengthens trade relations, accelerates knowledge transfer, and fosters global collaborations.

As a key industry event, Licensing China covers a broad spectrum of products and services, ranging from brand licensing, character rights, and art licenses to merchandising products in sectors such as toys, apparel, household goods, and entertainment. In addition to showcasing innovative licensed products, the fair offers targeted opportunities for business networking and market expansion in the dynamic Asian licensing landscape.

One of Licensing China's standout features is its close connection to the concurrently held trade fairs Toy & Edu China and Baby & Stroller China. This synergy allows visitors to explore the latest trends and developments in toys, educational products, baby goods, and licensed merchandise all in one place. The combination of these three events creates a unique platform that provides a comprehensive market overview and enhances industry networking.

The trade fair takes place in Shenzhen, one of China’s most important economic hubs. With its innovative, technology-driven environment, the city is an ideal location for an industry event of this scale. The Shenzhen World Exhibition & Convention Center, one of the largest and most modern exhibition venues in the world, offers first-class infrastructure and optimal conditions for exhibitors and visitors to establish business connections and tap into new market opportunities.

Shenzhen is often referred to as the "Silicon Valley of China" due to its high concentration of technology companies, creative studios, and startups that actively shape the licensing industry. As a hotspot for the creative and entertainment sectors, the city is home to numerous design studios, game developers, film producers, and merchandising companies, all of which benefit directly from the fair.

With its international reach, strong industry networking, and diverse thematic focus, Licensing China is an essential event for businesses engaged in licensing or looking to expand into new markets in China and beyond.

The Licensing China in Shenzhen took place from Monday, 07. April to Wednesday, 09. April 2025.