Luft & Liebe® – Hochzeitsfestival Graz

The Luft & Liebe® Wedding Festival Graz is a contemporary consumer event dedicated to bespoke, high-quality, design-led wedding planning. Rather than following the format of a conventional wedding fair, it presents itself as a curated wedding festival with a particular emphasis on aesthetics, quality, craftsmanship and personalised advice.

In Graz, the Luft & Liebe® Wedding Festival is held at Stadthalle Graz. The event is organised by Michelle Kreil GesbR, whose activities include advertising, marketing communications and the organisation of events, markets and trade fairs. The wedding festival is not confined to Graz but forms part of a cross-border series of events held at various locations across Austria and Germany.

The festival covers virtually every key aspect of planning a modern wedding. Exhibitors showcase the latest bridal fashion and accessories, wedding photography and videography, bridal styling, floristry and décor, wedding venues, catering, wedding cakes and patisserie, wedding rings and jewellery, as well as music and entertainment services. The offering is complemented by wedding planners, celebrants and other specialist service providers. Exhibitors therefore represent a broad range of sectors, including fashion, beauty, photography, jewellery, catering, hospitality and the events, music and creative industries. The regional dimension is also an important part of the Graz event, which brings together wedding professionals from Graz as well as other towns and communities across Styria and neighbouring regions.

The festival is primarily aimed at engaged couples who are planning their wedding and place particular value on contemporary design, professional services and personalised advice. They often attend with their witnesses, family members or friends. The concept particularly appeals to couples who value quality, thoughtful design, craftsmanship and direct, personal contact with wedding professionals. For exhibitors, the festival provides an opportunity to engage directly with a design- and quality-conscious audience and to present their products and services in person.

One of the distinguishing features of the Graz festival is its deliberately created ‘anti-trade-fair’ atmosphere. Instead of a conventional exhibition format, the focus is on a contemporary setting, carefully selected wedding inspiration and personal interaction between visitors and exhibitors. The aim is to create a welcoming environment in which couples can gather information, find inspiration and meet a variety of wedding suppliers.

The Graz event gives the festival series a presence in the Styrian capital while providing a central meeting point for couples and wedding professionals from across Styria and the wider Austrian market. Stadthalle Graz offers a modern, versatile event setting for this purpose. Its size and flexible configuration make it suitable for a wide range of event formats, including trade fairs, exhibitions, conferences, shows and other large-scale events. The venue is easily accessible by both public transport and car, while its central location in Graz also provides convenient transport links for visitors travelling from elsewhere in Styria and Austria.

The Luft & Liebe® Wedding Festival Graz therefore combines an easily accessible urban venue with a contemporary event concept. Over the course of a single day, couples can explore numerous aspects of wedding planning, meet and compare different suppliers in person, receive individual advice and gather practical ideas and inspiration for their own wedding.

The Luft & Liebe® – Hochzeitsfestival will take place on Sunday, 18. October 2026 in Graz.