Luga Lucerne

The LUGA – Lucerne Trade Fair – is Central Switzerland’s most important consumer exhibition and a major annual event that has been attracting visitors from across the region since 1978. It takes place each year from late April to early May at the Lucerne Exhibition Centre, a venue that provides the perfect setting for a diverse fair experience with its modern halls, spacious tents, expansive outdoor areas, and the popular Luna Park.

As a public fair, LUGA is not only aimed at professionals but primarily at the general public – families, consumers, hobbyists, working professionals, and curious visitors of all ages. Organized by Messe Luzern AG, a company with decades of experience in professionally hosting trade fairs and events, LUGA plays a vital role in supporting the regional economy and enriching community life.

What sets LUGA apart is its broad and relatable range of themes. The exhibition spans many areas of everyday life – from culinary delights and regional food specialties showcased at charmingly designed booths to topics like home and garden, leisure and hobbies, as well as health, wellness, fashion, jewelry, communication, and consumer electronics. Forward-looking themes such as the environment, energy, mobility, safety, finance, and retirement planning are also integral parts of the fair. This variety makes LUGA an appealing destination for anyone seeking inspiration or specific information.

Another highlight is the annually changing special exhibitions, which spotlight current topics through interactive displays and live demonstrations. The fair is further enriched by a varied program of supporting events – from children’s entertainment to industry-specific presentations – blending information, shopping, and entertainment into a well-rounded experience.

Whether you're there to network, discover, try something new, or shop, LUGA is more than just a trade fair. It’s a vibrant reflection of Central Swiss culture, offering a unique blend of tradition, innovation, and personal experiences year after year.

The Luga will take place on 10 days from Friday, 24. April to Sunday, 03. May 2026 in Lucerne.