MICE Show Asia Singapore

The MICE Show Asia, held annually in October in Singapore, is considered the epicenter for professionals in the Meetings, Incentive Travel, and Event industry in the Asia-Pacific region. The acronym "MICE" stands for "Meetings, Incentives, Conferences, and Exhibitions." This refers to the sector of the tourism industry that specializes in organizing, promoting, and conducting large-scale events, business meetings, conferences, and similar events. The expo is organized by the renowned Messe Berlin (Singapore) Pte. Ltd. and serves not only as a significant networking platform but also as a meeting point for industry experts and newcomers to actively shape the future of the MICE sector.

The expo is hosted at the prestigious Marina Bay Sands location, one of Singapore's most iconic and luxurious venues. With its striking architectural design and state-of-the-art facilities, it provides the perfect backdrop for an event of this magnitude.

A wide range of disciplines and sectors are represented at the MICE Show Asia. From industry suppliers and meeting and event professionals to emerging MICE innovators, the expo attracts a diverse group of professionals. Its primary objective? To showcase travel destinations, products, and services, explore new business areas, finalize contracts, and discover new travel products and destinations. It covers key sectors of the travel industry, including leisure, MICE, corporate travel, and travel technology.

A particular highlight of the MICE Show Asia is its structure: with three shows in one event, it has evolved into the largest travel showcase in Asia. This unique feature not only gives visitors a comprehensive overview of the latest trends and developments but also offers a unique opportunity for networking and interaction with industry leaders.

The MICE Show Asia will take place on 3 days from Wednesday, 15. October to Friday, 17. October 2025 in Singapore.