MMM Munich

The MMM in Munich is one of Germany’s leading industry events for the insurance and financial services sector. It is specifically aimed at insurance brokers, multi-tied agents and independent financial advisers. Held annually at the modern MOC – Event Center Messe München, the event has established itself as a permanent fixture in the industry calendar since its launch in 2007.

The organiser and driving force behind the programme is Fonds Finanz Maklerservice GmbH, one of Germany’s largest broker pools. Thanks to its strong market position, the event goes beyond being a simple information platform, delivering practical, day-to-day value for intermediaries. The MMM’s particular strength lies in combining current market developments with directly applicable insights.

In terms of content, the fair covers a broad yet highly specialised range of topics. The focus is on insurance products across life, health and general insurance, as well as investment solutions such as funds, participations and alternative assets. This is complemented by areas such as property finance and real estate brokerage. The MMM also addresses key industry issues, including wealth accumulation, retirement planning, regulatory requirements and IDD-compliant continuing professional development. Modern sales approaches, social media strategies and competitive positioning are also explored. A strong emphasis is placed on digitalisation, reflected in the presentation of innovative software solutions, comparison tools, broker platforms and the use of artificial intelligence in the advisory process.

The event is not merely a product showcase but also an interactive knowledge platform. Expert presentations, hands-on workshops and panel discussions provide in-depth insights into economic developments and sector-specific trends. It also actively facilitates networking between intermediaries, insurers, banks and asset managers.

Exhibitors represent a wide cross-section of the financial and insurance industries, including insurance companies, investment firms, banks, real estate providers and suppliers of digital solutions for intermediaries. The visitor profile is equally well defined, consisting primarily of professionals from the insurance, financial and property sectors seeking to enhance their advisory expertise and further develop their business models.

Munich as a location further underscores the importance of the event, as the city is one of Germany’s key financial and insurance hubs. The MOC – Event Center Messe München offers modern infrastructure, excellent transport links and professional facilities, providing ideal conditions for the fair. The venue is easily accessible by public transport, via the motorway network and from the nearby Munich Airport.

Overall, the MMM Munich Brokers and Multi-Tied Agents Trade Fair provides an efficient platform for professional exchange, business networking and practical continuing education.

The MMM will take place on Tuesday, 21. April 2026 in Munich.