M.O.W. Bad Salzuflen

The M.O.W. is an international furniture fair that takes place annually in September in Bad Salzuflen. The abbreviation M.O.W. stands for 'Möbel OstWest', and the fair was established in 1984 and is organised by Messe Ostwestfalen GmbH. This company possesses expertise not only in organising fairs but also in event management and marketing. The fair serves as a central marketplace for the German-speaking and European regions, showcasing a wide range of core furniture suppliers as well as intriguing new players and exciting newcomers. Thus, the M.O.W. covers furniture for all distribution channels, price ranges, and living areas. The furniture industry holds significant importance for North Rhine-Westphalia, as this region is a crucial hub for furniture production in Germany. The M.O.W. contributes to presenting the latest trends and innovations of the sector, thereby promoting the furniture market in the region and beyond. It is considered the largest furniture fair in Europe during the autumn season, making it a pivotal event for decision-makers from various nations. The fair's main themes encompass all aspects of the furniture trade, from living and upholstery to dining, sleeping, hallway furnishings, baby and children's items, as well as small individual pieces and specialised assortments. The event showcases products and services for traditional furnishing as well as for modern living, take-away items, self-service, and e-commerce. The M.O.W. is aimed at a wide range of industry professionals, including purchasing associations, retail chains, specialists, conventional furniture retailers, studios, self-service/discount stores, online retailers, and others in the furniture and related sectors. The fairground, the Bad Salzuflen Exhibition Centre, is a modern and well-equipped venue that is easily accessible and offers a variety of services and amenities for both exhibitors and visitors. Bad Salzuflen is a picturesque city in North Rhine-Westphalia with excellent transportation connections and a multitude of accommodations and leisure activities in the surrounding area. In summary, the M.O.W. is a pivotal fair for those active in the furniture industry, providing a unique opportunity to explore and present the latest trends, products, and services in this crucial market.

The M.O.W. will take place on 5 days from Sunday, 21. September to Thursday, 25. September 2025 in Bad Salzuflen.