MUV-Festival Bern

The MUV Festival in Bern is much more than a traditional trade fair – it’s the new nationwide hotspot for everyone who doesn’t just live for sports, health, and the outdoors, but truly celebrates them. The MUV Festival sparks inspiration for a holistic approach to health and serves as a compass for all things movement, wellness, and digital innovation. Once a year, the expansive BERNEXPO grounds are transformed into a high-energy world of experiences that captivates both industry professionals and everyday visitors alike. With around 20,000 expected attendees and over 120 exhibitors, the MUV Festival becomes the largest platform of its kind in Switzerland – an event that not only informs, but also inspires and energizes.

What makes the MUV Festival unique is its thoughtful blend of experience, information, and interaction. Seven carefully curated themed zones frame an event that unites the latest trends, innovative products, and holistic lifestyle concepts focused on movement, health, and nature. Visitors can, for example, analyze their running technique in the Running area and try out the perfect shoes on-site, or explore the latest cycling innovations in the Cycling sector – from gravel bikes to e-cargo models.

For those craving mountain thrills, the Alpine Sport zone has everything to make an outdoor enthusiast’s heart race: climbing, trail running, hiking, and snow sports take center stage here. The Fitness + Wellness area supports both body and mind with offerings from CrossFit to yoga to meditation and relaxation. Health + Nutrition brings nutritional science, recovery, and wholesome cuisine into focus – with tastings and expert advice ready to take home. Technology also has its place: in the Digitalization + Technology zone, visitors discover how apps, wearables, and AR solutions can help make our health smarter.

A true highlight on the event calendar is the IFSC Boulder World Cup, taking place simultaneously in the brand-new Festhalle.This world-class competition brings international climbing stars to Bern and thrills up to 9,000 spectators with breathtaking performances. This blend of expo, festival, and elite sports event makes the MUV Festival a one-of-a-kind experience – masterfully staged by BERNEXPO GROUPE, a seasoned event organizer hosting over 30 in-house and guest trade shows as well as hundreds of conferences and events annually.

With its strong focus on internationality, innovation, and interaction, the MUV Festival offers a platform that speaks to professionals and sports enthusiasts alike – all within one of Switzerland’s largest event venues. The modern infrastructure, new Festhalle, and spacious outdoor grounds provide the ideal setting to rethink movement, health, and outdoor living. So for anyone wanting to be part of this movement, the MUV Festival offers not just an event – but a community.

The MUV-Festival will take place on 3 days from Friday, 13. June to Sunday, 15. June 2025 in Bern.