MakeUp in Los Angeles

Since its launch in 2010, MakeUp in Los Angeles has become one of the leading trade shows for the cosmetics and beauty industry. The name "MakeUp in™" goes beyond colour cosmetics – the “in” intentionally highlights the inner workings of the industry: innovation, inspiration, and international reach. As part of a global event series, the show brings together the who’s who of the beauty world each year at the prestigious Los Angeles Convention Center.

Organised by Infopro Digital, an international media and events company, the show attracts brands, formulators, packaging designers, suppliers, product developers and marketing professionals. It serves as a highly focused platform for sharing the latest innovations in make-up, skincare and packaging – all within the creative energy and forward-thinking spirit of Los Angeles, a global hub for beauty trends and lifestyle inspiration.

At the heart of MakeUp in Los Angeles are the key drivers of the market: beauty trends, technological innovation, raw materials, product development, and creative packaging solutions – the latter presented in exclusive partnership with LUXE PACK Los Angeles. Consumer insights and strategic market analysis also take centre stage. The event fosters collaboration between visionary start-ups and established global players, creating a space for groundbreaking ideas to take shape. Visitors can expect an inspiring mix of product launches, innovative formulations and expert insights through high-level talks and panel discussions featuring international industry leaders.

The show draws exhibitors and trade visitors from across the beauty ecosystem – including cosmetics, skincare, packaging design, ingredient development, OEM/ODM manufacturing, accessories, and brand strategy. It targets key decision-makers and creative professionals – from product developers and marketing executives to make-up artists and trend forecasters.

Los Angeles as the host city reinforces the show’s future-oriented outlook. The Californian metropolis is not only a powerhouse for media, film and fashion, but also a global trendsetter in the beauty space. Ideally located in Downtown L.A. and easily accessible by public transport, the Los Angeles Convention Center provides the perfect setting for a trade event of this scale and calibre.

Whether you're looking to forge new business partnerships, spot emerging trends, or expand your product portfolio, MakeUp in Los Angeles delivers exclusive insights, targeted networking opportunities, and a high-calibre industry environment unlike any other event in the sector.

The MakeUp in will take place on 2 days from Wednesday, 04. March to Thursday, 05. March 2026 in Los Angeles.