MakeUp in New York City

MakeUp in NewYork is an annual trade show that has become one of the most important international platforms for innovation in the cosmetics and beauty industry since its inception in 2010. The event is exclusively open to industry professionals and specifically targets experts in product development, packaging design, raw material supply, and brand building. It takes place at the Jacob K. Javits Convention Center in the west of Manhattan—one of the most modern and largest exhibition venues in North America. Its central location in New York City makes it a strategically important meeting point for international industry players.

The event is organized by Infopro Digital US, a subsidiary of the global media and event company Infopro Digital, which specializes in professional trade fairs and industry-specific information. As part of the global "MakeUp in™" series, the New York edition brings together leading figures in the beauty sector each year, promoting professional exchange on current developments, technological advances, and creative future trends in the cosmetics field.

The event focuses on forward-looking topics across the entire value chain of color cosmetics and skincare—from innovative formulations and modern packaging solutions to sustainable production and the rise of "Green & Clean Beauty". In product development especially, the show is considered a source of inspiration: attendees gain insight into the creation of new textures, high-performance formulations, and multifunctional ingredients—such as highly pigmented, long-lasting makeup with added skincare benefits. Vegan and cruelty-free cosmetics, ethically sourced raw materials, and circular packaging systems are also gaining increasing importance—factors that are now considered essential for responsible brand leadership.

Another key area of the trade show is the Private Label and Contract Manufacturing segment, targeting brand owners and newcomers who want to develop or scale high-quality cosmetic products without having their own production facilities. Numerous suppliers present full-service solutions here—from formulation and design to logistics—offering a fast and professional path to market entry.

In addition to the product exhibition, MakeUp in NewYork features a comprehensive conference program with expert talks, panel discussions, and trend analyses. Topics include "skinimalism", the role of social media in beauty marketing, emerging e-commerce strategies, and regulatory developments, as well as innovations in packaging and active ingredient technologies. Trend zones further highlight upcoming seasonal colors, textures, and packaging ideas.

The trade show positions itself as a forward-thinking platform for the cosmetics industry, actively fostering professional exchange. It brings together decision-makers from research, development, marketing, retail, and production—providing the ideal environment for strategic partnerships, innovation projects, and international collaborations.

MakeUp in NewYork is not a traditional sales fair, but rather an exclusive meeting point for the global beauty supply chain. It is precisely tailored to the needs of industry professionals, offering valuable impulses for product innovation and brand strategy, and is distinguished by its strong focus on innovation, sustainability, and business development within the professional cosmetics sector.

The MakeUp in will take place on 2 days from Wednesday, 17. September to Thursday, 18. September 2025 in New York City.