Mostra mercato nazionale Tartufo Bianco San Miniato

The “Mostra Mercato Nazionale del Tartufo Bianco” in San Miniato celebrates Italy's culinary and cultural diversity in an exceptional way. This national fair, known as the "Festival of Fragrance", takes place annually over three weekends in November, transforming the picturesque town in the Tuscan province of Pisa into a gathering place for truffle enthusiasts from around the world.

San Miniato offers ideal conditions for the white truffle, Tuber Magnatum Pico, thanks to its fertile soil and perfect microclimate. This variety of truffle, renowned for its intense aroma and distinctive flavor, is one of the most sought-after globally. It cannot be cultivated, making it especially rare and valuable.

The fair provides a platform to explore the world of truffles through a variety of activities. Visitors can experience the captivating scent of freshly harvested truffles and enjoy both pure and expertly prepared dishes. In addition, other local products and wines are showcased, highlighting the region’s rich gastronomic diversity.

The Mostra Mercato also serves as a forum for discussions on sustainable truffle hunting and the preservation of truffle forests. It underscores the importance of protecting the local cultural heritage and supports the traditional practice of truffle hunting, deeply rooted in the region’s history.

An extensive supporting program, featuring music and art events, makes this fair a true feast for the senses, attracting more and more visitors each year. This reinforces San Miniato’s reputation as one of the world’s capitals of the white truffle.

The Mostra mercato nazionale Tartufo Bianco will take place on 2 days from Saturday, 15. November to Sunday, 16. November 2025 in San Miniato.