North American International Auto Show (NAIAS) Detroit

The North American International Auto Show, abbreviated as NAIAS and also widely known as the Detroit Auto Show, is a leading institution within the automotive industry. It is held in the renowned automotive hub of Detroit, which lies at the heart of the US car manufacturing sector. Established in 1907, this prestigious exhibition opens its doors annually. The NAIAS itself serves as the organiser, boasting extensive expertise in the planning and execution of international car showcases. The primary focus of the exhibition is on innovation and progress. Both domestic and international exhibitors introduce the audience to new technologies, contemporary designs, and pioneering developments for all types of vehicles. It's not merely a platform for showcasing the latest models but also spotlights services within the automotive industry. Detroit and the NAIAS are intrinsically linked. Often termed the "Motor City", Detroit has a rich history in car manufacturing and has consistently been at the forefront of innovation and progress in this sector. The NAIAS epitomises this legacy whilst also signifying the future of mobility. One of the standout moments of the show is the awards ceremony, where cutting-edge models and technological milestones are celebrated. The audience is a mix of industry professionals, journalists, entrepreneurs, and car aficionados. They gather to get a firsthand look at the newest trends and developments and to forge connections. Lastly, it's noteworthy that the NAIAS is hosted at the impressive Huntington Place. Located in the very heart of Detroit, this venue is easily reached both by public transport and car. Detroit and the NAIAS – a duo that bridges the enthralling past and the bright future of the automotive realm.

The North American International Auto Show (NAIAS) will take place on 12 days from Wednesday, 14. January to Sunday, 25. January 2026 in Detroit.