North East Optical Show - NEOS Worcester

The North East Optical Show – NEOS – is one of the most dynamic trade fairs for the independent optical industry in the United States. Since its launch in 2022, it has stood for an innovative trade show concept that blends idea exchange, entrepreneurial independence, and targeted business development.

The annual event takes place at the AC Hotel in Worcester, Massachusetts – a modern, centrally located hotel with excellent infrastructure. During the show, the venue transforms into a vibrant platform for opticians, independent ophthalmologists, students, entrepreneurs, and technology providers. Together, they shape the future of optical care.

NEOS is organized by JWL Inc., a company committed to supporting independent players in the optical sector through knowledge sharing, networking, and the strengthening of entrepreneurial identity. The focus is not solely on products, but on practical approaches to the sustainable growth of optical businesses.

The format is intentionally streamlined: instead of large exhibition halls, visitors encounter a curated selection of exhibitors – with no more than two collections per table – in an open, lounge-like setting with music, bars, and culinary offerings.

On display are over 80 independent eyewear collections, innovative lens manufacturers, specialized laboratories, and technology providers offering new approaches to improving efficiency, profitability, and modern customer consultation. A standout feature of NEOS is the close integration of exhibition and education: rather than traditional seminar rooms, knowledge is shared directly within the exhibition space. Topics such as team leadership, pricing strategies, AI-driven customer communication, and sustainable business models are discussed where they matter most – in the daily realities of attendees.

Worcester itself combines a spirit of innovation with deep historical roots and proximity to leading institutions in healthcare and technology – the perfect setting for a trade fair that acts as a catalyst for a forward-looking optical industry.

NEOS’s true strength lies in personal interaction: in a calm, focused environment, meaningful conversations, lasting business connections, and fresh ideas emerge – far from the bustle of traditional trade shows, and with space for genuine dialogue.

The AC Hotel Worcester is centrally located and easily accessible by car or public transportation. With its stylish ambiance, urban flair, and professional infrastructure, it offers the ideal backdrop for a show that brings together people, ideas, and visions. NEOS – where the future of independent optical care begins.

The North East Optical Show - NEOS will take place on 2 days from Saturday, 18. April to Sunday, 19. April 2026 in Worcester.