Ostbayernschau Straubing

The Ostbayernschau is one of the most important consumer trade fairs in Bavaria and, with more than 400,000 visitors annually, ranks among the most visited fairs in Germany. It is much more than a sales platform: the Ostbayernschau is a vibrant showcase of quality of life – practical, engaging, and deeply rooted in the region.

Held every August, the fair takes place on Straubing’s expansive exhibition and event grounds, which feature modern halls, a spacious outdoor area, and excellent infrastructure.

Organized by the Straubing Exhibition and Event GmbH, the Ostbayernschau is tailored to end consumers – including families, couples, professionals, and curious visitors – and offers tangible value through information, inspiration, and personalized advice.

Across more than 24 themed areas, the diversity of modern life becomes tangible: from building and living, energy and sustainability, health and wellness, to leisure, fashion, crafts, technology, cuisine, and services. Visitors can experience how quality of life can be designed and improved in all its dimensions.

The product range spans from cutting-edge home technology and smart-home solutions to regional delicacies, handcrafted jewelry, and energy-efficient heating systems. Exhibitors from a wide variety of sectors – from local artisans to international companies – present ideas and innovations for a modern, sustainable, and comfortable lifestyle.

A diverse supporting program enhances the exhibition: special showcases on tradition, regional costume, and craftsmanship; live product demonstrations; a fisheries education exhibit; and a free children’s program with petting zoo and childcare make the fair especially appealing for families.

The Ostbayernschau sees itself as a meeting point between tradition and innovation, between regional pride and European openness. Its close ties to the Gäubodenvolksfest create a unique atmosphere where trade fair and festival culture blend seamlessly.

Straubing, located in the heart of Lower Bavaria, offers ideal conditions for a relaxed visit. With convenient access via the A3 motorway and federal roads B8 and B20, over 7,000 parking spaces directly on site, modern halls, and quiet zones in the outdoor area, the city ensures a comfortable and pleasant trade fair experience – even for guests from across southern Germany and beyond.

The Ostbayernschau is more than just a marketplace – it is a place of experience, where ideas for the future meet the reality of everyday life. Anyone who wants to understand what drives and inspires Eastern Bavaria will find answers here.

The Ostbayernschau will take place on 9 days from Saturday, 08. August to Sunday, 16. August 2026 in Straubing.