PETS Ludwigsburg

The PETS Trade Fair is an innovative industry and consumer event that took place for the first time in 2024 at the MARSTALL Ludwigsburg. As an annual event, it is establishing itself as a key platform for anyone involved with pet ownership, animal welfare, or animal-assisted lifestyles, whether privately or professionally. The fair is organized by Ungeheuer + Ulmer KG GmbH + Co., a well-established and respected event organizer based in Ludwigsburg, known for delivering high-quality events across southern Germany for decades.

What sets PETS apart is its holistic approach: it combines current market trends with practical solutions and real-world experiences related to pets—from stylish accessories and healthy nutrition to innovative care products and offerings for animal-assisted recreation. True to its name, PETS puts the spotlight on products, services, and insights that enrich the lives of both humans and animals. The fair covers every facet of modern pet ownership and fosters a direct connection between providers and interested audiences.

Exhibitors from a wide range of sectors—including pet food and accessories, veterinary technology, digital startups, trainers, veterinarians, grooming specialists, and providers of insurance and health services—make PETS a dynamic meeting point for professionals and pet enthusiasts alike. The event appeals to pet retailers, veterinary professionals, groomers, dog training schools, animal welfare organizations, pet influencers, and dedicated pet owners.

With a strong regional focus, PETS offers a platform not only for international innovations but also for local vendors, experts, and initiatives from Ludwigsburg and the wider Baden-Württemberg area. Highlights for visitors include interactive program elements such as live demonstrations, workshops, product presentations, and expert talks. Topics like training, grooming, and nutrition are presented in a hands-on, accessible format.

The venue, MARSTALL Ludwigsburg, provides the perfect setting for the event: centrally located, easily accessible by public transport or car, and renowned for its elegant atmosphere in the heart of the city’s historic baroque center.

PETS is more than just a trade fair – it’s an immersive experience for everyone who wants to combine a love of animals with expertise, innovation, and style.

The PETS takes place annually, and therefore for the third time previsibly in July 2026 in Ludwigsburg.