Peru Travel Mart (PTM) Lima

The Peru Travel Mart (PTM) in Lima is the most important international trade fair dedicated to promoting tourism in Peru. Since its inception in 1987, this exclusive industry event has attracted tourism professionals from around the globe, including tour operators, hoteliers, airlines, tourism authorities, and media representatives. It is organized by the prestigious National Chamber of Tourism of Peru (Cámara Nacional de Turismo del Perú – CANATUR), which plays a key role in the sustainable development and international promotion of the country.

Held in the vibrant capital city of Lima—renowned for its rich history, outstanding cuisine, and cultural diversity—the PTM offers an ideal platform to showcase Peru’s wide range of tourism offerings. From the legendary Inca city of Machu Picchu, a UNESCO World Heritage Site and one of the New Seven Wonders of the World, to the mysterious Nazca Lines, the floating Uros Islands on Lake Titicaca, and the breathtaking Amazon rainforest, the fair highlights the country’s remarkable diversity and natural beauty.

The event places particular emphasis on sustainable and responsible tourism, with a strong focus on ecotourism, community-based tourism, and initiatives promoting environmental protection and social responsibility. PTM features exclusive B2B meetings that allow international buyers to connect directly with local providers and service operators, fostering long-term and meaningful business relationships.

A distinctive feature of the PTM is its strong engagement with emerging trends and the digital transformation of the tourism industry. Attendees gain valuable insights into innovative technologies and digital marketing strategies tailored specifically to travel agencies and hotels. At the same time, the event highlights luxury and niche tourism, offering specialized products that appeal to adventure travelers, gourmet tourists, wellness seekers, culture enthusiasts, and high-end vacationers.

The fair also places a spotlight on key international markets, presenting strategic approaches to boost tourism demand from major source regions such as the United States, Europe, Latin America, and Asia.

Through its combination of targeted offerings, valuable networking opportunities, and a clear commitment to sustainable development, the PTM plays a vital role in positioning Peru as a unique and responsible travel destination on the global stage.

The Peru Travel Mart (PTM) will take place on 4 days from Thursday, 26. June to Sunday, 29. June 2025 in Lima.