Pet Fair South China Shenzhen

Pet Fair South China (PFSC) is recognized as the leading trade fair for the pet industry in southern China and serves as an annual meeting point for all those interested in the latest innovations in pet food, accessories, and digital solutions. The event is organized by Pet Fair Asia Ltd., which, thanks to its expertise and international network, has established itself as a key driver for exchange and growth within the Asian pet industry.

Every year, PFSC attracts an international professional audience to the Shenzhen World Exhibition & Convention Center, one of the most modern and largest exhibition venues in Asia. The city of Shenzhen exemplifies China’s dynamism, digitalization, and innovative strength. The trade fair therefore focuses on forward-looking topics, combining classic B2B offerings with current lifestyle trends and consumer-oriented formats. As a result, it appeals to both industry professionals and end consumers.

The main topics include pet food and snacks, pet supplies and accessories, animal health and veterinary products, live animals and aquatics, pet tech and smart products, lifestyle and home/garden items, trade and cross-border e-commerce, as well as specialist knowledge in retail and grooming. The fair provides a platform for product innovations, industry expertise, and networking—ranging from high-tech feed processing equipment and innovative wearables to designer pet furniture, international e-commerce solutions, seminars, pedigree dog shows, and competitions such as grooming challenges or pet tech awards.

Exhibitors represent all segments of the international pet industry: manufacturers of pet food, accessories, and technical equipment, providers of software solutions, wholesalers, veterinarians, grooming specialists, designers, and start-ups. The primary visitors are decision-makers from retail, e-commerce, veterinary clinics, pet stores, franchise systems, as well as pet owners looking for the latest trends.

The Shenzhen World Exhibition & Convention Center impresses with its state-of-the-art infrastructure and excellent connections to the airport, high-speed trains, and the subway. It also stands as a symbol of Shenzhen’s innovative power—a city that, much like the PFSC itself, represents progress, growth, and internationality.

The Pet Fair South China will take place on 3 days from Friday, 05. December to Sunday, 07. December 2025 in Shenzhen.