Pet Fair SE Asia Bangkok

Founded in 2022, Pet Fair SE Asia is a distinguished business center and an industry-leading trade show dedicated to the pet industry. The abbreviation "SE" stands for Southeast Asia, thereby highlighting the geographic focus and market relevance of the fair in this dynamic region. The event takes place annually at BITEC - Bangkok International Trade & Exhibition Centre, a prominent trade show and conference center in Bangkok, Thailand.

Hosted by VNU Exhibitions Asia Pacific Co., Ltd., Pet Fair SE Asia establishes itself as a vibrant platform for brands, trade, and distribution in the pet industry. Here, global and local players come together to present and discover not only innovative pet food but also a wide range of products and services from various sectors such as food, snacks, dietary supplements, pet food ingredients, health, machinery, and veterinary product solutions.

Bangkok, as a lively and economically prospering city, offers an excellent venue for this fair due to its strategic location, acting as a link between different markets by creating synergies between Asian and international markets. Special country pavilions, including those from China, Taiwan, the USA, and Canada, emphasize the diversity and global connections of the fair.

The fair not only serves as a product showcase but also as a place for knowledge exchange and networking. In addition to product and service presentations, Pet Fair SE Asia offers a series of additional events, such as networking events, an industry conference, seminars, and a forum with experts, providing visitors access to innovative research, state-of-the-art processing techniques, and key industry trends.

Exhibitors from various industries, including animal nutrition, health, e-commerce, retail, and veterinary medicine, seize the opportunity to present their latest products, solutions, and innovations to a broad audience. The main visitors, including importers, traders, wholesalers, pet shops, online retailers, private label procurers, and veterinarians, come from numerous sectors and benefit from the diverse opportunities the fair offers, whether in terms of discovering new products, solutions, or networking opportunities.

With regard to the venue - BITEC in Bangkok - it is important to emphasize that it is a modern and easily accessible exhibition center. Thanks to its infrastructure and central location in the metropolitan region, it provides optimal conditions for hosting international fairs and serves as an ideal platform for exhibitors and visitors to develop business, expand networks, and explore the latest trends and innovations in the industry.

Pet Fair SE Asia is not just a trade show; it is an event that connects brands, products, and people in an informative and innovative way, significantly contributing to the dynamics and growth of the pet industry in Southeast Asia and beyond.

On the whole the organisers welcomed on the 3 days of the fair, from 25. October to 27. October 2023, about 281 exhibitors and 9646 visitors on the Pet Fair SE Asia in Bangkok.

The Pet Fair SE Asia will take place on 3 days from Wednesday, 29. October to Friday, 31. October 2025 in Bangkok.