Playworld Village Dubai

Playworld Village, formerly known as Playworld Middle East, is a prestigious and dynamic trade exhibition that has established itself as an integral part of Paperworld Middle East in Dubai. Since its inception in 2011, it has evolved into one of the leading international platforms for toys and products for babies, toddlers, and preschoolers in the Middle East. Organized by Messe Frankfurt Middle East GmbH, this annual event takes place at the Dubai World Trade Centre (DWTC), one of the world's leading exhibition and convention centers.

Playworld Village provides participating exhibitors with an excellent business platform to connect with industry professionals, dealers, and other decision-makers from the toy industry. The fair attracts a variety of visitors, including retailers, wholesalers, distributors, and industry professionals who are looking to learn about product innovations, discover the latest trends, and establish and maintain valuable business relationships.

The fair covers a wide range of topics and presents products and services from various categories. At its core are baby, toddler, and preschool products and toys that not only entertain but are also educationally valuable and contribute to the development of the youngest generation. Additionally, a further focus is on children's lifestyles by showcasing the latest trends and products that enrich and beautify the daily lives and well-being of the young generation.

However, the heart of the fair is the toys and games themselves. An impressive range of entertainment is offered, from classic board games that span generations to modern, interactive games that lead into the digital age. In addition to these intellectually stimulating toys, Playworld Village also promotes physical activity through a wide range of bicycles, scooters, and sports equipment, motivating children to engage in sports and physical movement.

A perennial favorite and an indispensable part of any toy fair are dolls. Playworld Village does not disappoint in this area either, presenting a wide spectrum of dolls and related accessories that range from traditional designs to modern, interactive variations. In addition, the models and electronics section is dominated by the latest technological innovations. Here, visitors discover electronic toys and model-building sets that stimulate the imagination and foster an understanding of technology and mechanics.

Not to be forgotten are the party supplies that add that special touch to any children's party. From decorations to party accessories, Playworld Village provides everything needed to create unforgettable moments for children's birthdays or themed parties.

One of the highlights of Playworld Village is the opportunity for exhibitors to showcase their innovations and new products in an international setting and receive direct feedback from industry experts and customers. Moreover, the fair offers a comprehensive program of workshops, seminars, and networking events that enable participants to further their education and make contacts.

The venue, the Dubai World Trade Centre, with its modern infrastructure and central location, is ideal for an event of international caliber like Playworld Village. It offers exhibitors and visitors first-class facilities and services to ensure a smooth and successful fair experience.

The Playworld Village will take place on 3 days from Tuesday, 11. November to Thursday, 13. November 2025 in Dubai.