ProWine Singapore

ProWine Singapore is a highly specialised international trade fair for wines and spirits. As part of the global ProWein World series, it is specifically geared towards the Asian market. The event is organised by Messe Düsseldorf Asia Pte. Ltd., the regional subsidiary of Messe Düsseldorf, which brings its international trade fair expertise to Southeast Asia.

Held biennially at the Singapore Expo, one of the region’s largest and best-connected exhibition venues, the fair benefits from its close proximity to the airport and excellent infrastructure, making it particularly attractive for international exhibitors and visitors alike.

ProWine Singapore covers the full spectrum of the wine and spirits industry, combining traditional product showcases with opportunities for targeted market entry. The focus is on international wines of all styles—from still and sparkling to premium and niche offerings—complemented by a wide range of spirits, including whisky, gin and liqueurs.

In addition, the fair reflects the entire value chain. Exhibits also include accessories, packaging solutions, specialist publications, and services related to sales, marketing and distribution. This comprehensive approach makes the event a key meeting point for producers, importers, distributors and service providers.

A high-quality supporting programme enhances the offering, featuring masterclasses, tastings and expert-led seminars. Renowned industry professionals and Masters of Wine provide insights into current trends such as sustainable production, shifting consumption patterns, and low- and no-alcohol concepts.

Exhibitors represent international wine regions, spirits producers and trading companies, as well as related sectors such as logistics, packaging and marketing. Trade visitors primarily come from retail and wholesale, the premium hospitality sector, and the food and beverage industry. For them, ProWine Singapore offers both a comprehensive market overview and an effective platform for developing business opportunities across Asia.

As part of the ProWein family—whose flagship event is held in Düsseldorf—ProWine Singapore serves as a strategic link between European producers and Asian growth markets. Its distinctive value lies in combining global expertise with strong regional market insight, making it a key date in the calendar for professionals across the international wine and spirits trade.

The ProWine takes place biennially, and therefore for the 7th time previsibly in April 2028 in Singapore.