Retail Show Australia Melbourne

The Retail Show Australia (RSA) is one of the leading trade fairs for the retail sector in the Asia-Pacific region and takes place annually at the renowned Melbourne Convention and Exhibition Centre (MCEC). It is organized by Hisern International Pty Ltd., a seasoned event organiser with extensive experience in staging international trade fairs focused on technology-driven and market-oriented themes.

The exhibition brings together key aspects of modern retailing – from smart technologies and fresh produce logistics to sustainable consumer trends, innovative store design, and e-commerce logistics solutions. Its audience extends beyond retailers to include buyers, store fitters, technology providers, logistics companies, food distributors, franchisors, restaurateurs, as well as decision-makers from government and urban planning. Attendees gain a comprehensive overview of the current retail infrastructure, with a focus on integrating physical shopping experiences with digital, automated, and environmentally conscious solutions.

At the heart of the exhibition are the latest innovations in store equipment, such as intelligent shelving systems, modular display units for fresh produce, advanced shopping trolleys, and automated checkout zones. The food service and fresh produce processing area showcases state-of-the-art kitchen equipment, ice machines, cold chain solutions, and pre-cooling accessories. A particularly strong presence is seen in the Retail Technology segment, featuring cutting-edge POS systems, electronic shelf labels (ESL), RFID solutions, robotics, self-service terminals, and smart display units.

A key highlight of RSA is its dedicated focus on Fresh Produce & Cold Chain, where visitors can explore every aspect of fresh goods logistics – from refrigeration technologies and air management to efficient defrosting systems. In the E-Commerce & Logistics sector, attention is given to CRM software, parcel management systems, and digital supply chain platforms. The exhibition also addresses forward-looking topics such as outdoor consumer lifestyles, sustainable living, and future-oriented mobility and housing concepts.

The Retail Show Australia sees itself as an integral part of Australia’s innovation strategy. Owing to its geographical location, the country holds a strategic position within the Asia-Pacific region. Melbourne as the host city reinforces this role – a metropolis renowned for its progressive urban development, creative economy, and high quality of life. As a vibrant retail hub, it offers an ideal setting for international industry dialogue.

Complementing the exhibition are expert talks, conferences, live demonstrations, and networking events, providing industry professionals with practical insights and new inspiration.

The MCEC is easily accessible from both the airport and the city centre – by train, tram, or taxi. Its scenic riverside location along the Yarra, combined with close proximity to hotels, restaurants, and Melbourne’s cultural attractions, makes it an appealing destination for international visitors.

The Retail Show Australia is more than just a trade fair – it is a platform for innovation, a meeting point for key decision-makers, and a catalyst for the future of retail.

The Retail Show Australia will take place on 3 days from Friday, 03. October to Sunday, 05. October 2025 in Melbourne.