SOURCING EXPO Saudi Arabia Riyadh

SOURCING EXPO Saudi Arabia is an international B2B trade fair for sourcing and commerce in the consumer goods and retail sectors. It brings together international manufacturers and suppliers with buyers, retailers, distributors, importers and procurement decision-makers from Saudi Arabia and across the Middle East. Held at the Riyadh International Convention & Exhibition Centre (RICEC) in Riyadh, the event serves as an international sourcing platform for the Saudi retail market.

The event is organised by dmg events, an international exhibition organiser with a global portfolio of more than 115 events. These include established shows such as Big 5 Global, ADIPEC and INDEX, as well as major events in Saudi Arabia including Big 5 Construct Saudi and The Saudi Food Show.

SOURCING EXPO Saudi Arabia focuses on four main product categories: Stationery, Gifts & Toys, Lifestyle, and Home & Outdoor. Products on display include stationery and office supplies, school and educational materials, paper products, arts and crafts supplies, promotional and corporate gifts, greeting cards, souvenirs and design-led gifts. The range also covers toys and games, dolls and plush toys, electronic toys, licensed products, books and educational products. The Lifestyle segment features fragrances, personal care and wellness products, festive and party supplies, travel accessories, pet products, consumer electronics and household appliances, baby and children's products, fashion, jewellery and handicrafts. The Home & Outdoor category encompasses furniture, home accessories, home fragrances, candles and decorative lighting, as well as kitchen and baking accessories, home textiles, garden products, camping equipment, barbecuing and leisure products, outdoor games and sporting goods. This broad offering enables professional buyers to explore a wide range of complementary consumer goods categories at a single event.

Exhibitors are drawn primarily from the consumer goods industry and include manufacturers, brand owners, exporters and suppliers operating in stationery, paper, gifts, toys, lifestyle products, fashion and accessories, household goods, home and interiors, garden and leisure. The exhibition is exclusively for trade visitors. Its key target groups include distributors, wholesalers, importers, retail chains, hypermarkets and supermarkets, e-commerce platforms and buying organisations. It also attracts procurement professionals from the hotel and hospitality sectors, as well as representatives of government organisations and Saudi Arabia's major giga-projects. For international manufacturers in particular, the event provides an opportunity to establish contacts with national distributors, regional importers and potential distribution partners.

The current exhibition concept brings together several previously independent or concurrently held trade shows under one roof. Kids & Toys Expo Saudi Arabia, Gifts & Homeware Expo Saudi Arabia and Stationery & Paper Expo Saudi Arabia have been incorporated into the broader SOURCING EXPO Saudi Arabia, with the addition of the Lifestyle and Home & Outdoor categories.

The exhibition places particular emphasis on targeted networking between international suppliers and Saudi procurement decision-makers, showcasing and discovering new products and brands, and establishing direct contacts with distribution and import partners. Its primary focus is therefore on business development, sourcing and knowledge exchange.

The event takes place at the Riyadh International Convention & Exhibition Centre (RICEC) on King Abdullah Road, an established venue for international trade fairs and conferences. Its location in Riyadh makes the exhibition centre easily accessible to both Saudi businesses and international trade visitors. SOURCING EXPO Saudi Arabia thus combines an extensive international product offering with tangible sourcing and business opportunities, providing manufacturers, suppliers and buyers with a specialised platform for accessing one of the Middle East's dynamic retail markets.

The first edition and therefore the premiere of the SOURCING EXPO Saudi Arabia takes place on 3 days from Mon., 13.09.2027 to Wed., 15.09.2027 in Riyadh.