STM Saudi Travel Market Riyadh

The Saudi Travel Market (STM) is the country’s premier international tourism exhibition and a key annual event for industry professionals and travel enthusiasts alike. Held at the state-of-the-art Riyadh International Convention & Exhibition Center (RICEC) in the heart of Riyadh, the fair takes place in a city that is fast emerging as a major travel destination under the framework of Vision 2030.

Bringing together both domestic and international stakeholders from across the tourism sector, STM attracts tour operators, tourism boards, airlines, hotel groups, travel agencies and service providers. Its mission is to foster business development, promote collaboration and facilitate professional exchange.

The event is organised by Rent Exhibition & Conference Management, a well-established Riyadh-based company known for its expertise and commitment to delivering seamless, high-quality trade show experiences.

STM places a strong emphasis on the latest trends and developments shaping the global tourism industry. Topics such as sustainable travel, technological innovation, market insights and best practices in business development form the core of its diverse and forward-looking agenda. As a result, the fair serves as a dynamic platform for new ideas and international partnerships.

Particular attention is given to showcasing tourism offerings from both Saudi Arabia and around the world. Exhibitors use the event as a springboard to tap into new markets, initiate strategic alliances and foster intercultural dialogue.

For Saudi Arabia, STM is a strategic tool to promote the Kingdom as an open and attractive travel destination. It also plays a vital role in advancing the economic diversification goals outlined in Vision 2030, acting as a catalyst for national tourism growth – not least through international media exposure and concrete business deals forged on site.

Key highlights of the event include high-profile networking opportunities, expert panel discussions and exclusive launches of new tourism products and services.

Whether you're an industry professional, a provider of innovative solutions or an avid traveller seeking new destinations, the Saudi Travel Market offers genuine added value through its focused approach, global reach and exceptional organisation.

The RICEC venue itself impresses with its central location, cutting-edge facilities and excellent accessibility – whether by car, via the nearby King Khalid International Airport, or by public transport. For anyone looking to gain insight into the future of tourism and connect with key players in one of the world’s most dynamic growth markets, STM is an unmissable event.

The STM Saudi Travel Market will take place on 3 days from Sunday, 29. March to Tuesday, 31. March 2026 in Riyadh.