Sajam Kozmetike Novi Sad

Sajam Kozmetike is an international trade fair and accompanying congress for professionals in the beauty, cosmetics, hairdressing, aesthetics and wellness industries. Held annually at the Novi Sad Faircenter in Novi Sad, Serbia, the event is organised by the ECO Design Studio Group. It brings together manufacturers, brands, distributors, specialist retailers, service providers and trade visitors, combining product showcases, professional development, innovation and networking in one venue.

Sajam Kozmetike focuses on professional cosmetics and skincare, hairdressing and hair care, cosmetology, aesthetics and dermatology, as well as wellness, wellbeing and spa services. Innovation is a particular focus of the INOVA BEAUTY and INOVA HEALTH sections. INOVA BEAUTY covers areas such as emerging beauty technologies, advanced product formulations, digital solutions and AI applications, dermocosmetics, natural cosmetics and sustainable ingredients. INOVA HEALTH broadens the scope to include digital health, medical technology, pharmaceuticals, biotechnology, diagnostics, rehabilitation, prevention, telemedicine and the use of artificial intelligence in healthcare. The programme also addresses beauty business and marketing, including business management, the marketing of professional services and the development of new B2B contacts.

The exhibition features professional facial and body care products, hair care and styling products, and make-up. Other areas include permanent make-up, manicures, nail art, pedicures, eyebrow and eyelash products, massage and wellness services, perfumery products and solutions for aesthetic treatments. Exhibitors also showcase equipment and furnishings for beauty salons, hair salons and clinics, raw materials and packaging solutions, as well as specialist software and digital applications for beauty professionals. The event therefore covers not only finished beauty products but also technologies, equipment and services spanning different stages of the professional value chain.

Exhibitors primarily represent the cosmetics and personal care industry, hairdressing, professional aesthetics and cosmetology, dermatology, and the wellness and spa sector. Companies specialising in medical technology, pharmaceuticals, biotechnology, packaging, IT and related services are also represented. Sajam Kozmetike is therefore aimed primarily at beauticians, hairdressers, stylists, make-up artists, nail and lash professionals, beauty and wellness salon operators, aesthetics and dermatology professionals, as well as buyers, retailers, distributors and entrepreneurs in the beauty industry. Expert presentations, congress sessions and professional development programmes, product presentations, demonstrations of new treatment methods and technologies, professional competitions and other accompanying events provide further opportunities for learning and industry exchange.

Combining a trade exhibition, congress, professional development, innovation, industry competitions and B2B networking, Sajam Kozmetike provides a comprehensive overview of current developments in the professional beauty and healthcare sectors. The event takes place at the Novi Sad Faircenter in Novi Sad, one of Serbia’s major trade fair and business centres. Thanks to its convenient location and good transport links, the venue is easily accessible to visitors from across Serbia as well as from abroad.

The Sajam Kozmetike will take place on 2 days from Saturday, 24. October to Sunday, 25. October 2026 in Novi Sad.