Salón LOOK Madrid

The Salón LOOK is a prestigious trade fair in the world of beauty, specializing in hairstyling, cosmetics, and aesthetics. The name "LOOK" itself alludes to the event's primary focus: the presentation and celebration of the aesthetic and visual aspect of the beauty industry. Traditionally, this fair takes place annually in the fall at the Feria de Madrid, Spain, organized by one of the country's most distinguished event organizers – the Ifema Feria de Madrid.

Salón LOOK has established itself as Southern Europe's premier showcase for beauty products and services. The fair's core themes include hair salons, barbershops, various facets of aesthetics, nails and makeup, comprehensive cosmetic treatments, as well as the incorporation of software in the beauty sector. Special emphasis is placed on aesthetic medicine, with innovative products and services, ranging from micropigmentation solutions to advanced body care treatments, taking center stage.

The fair represents a crucial economic driver for Madrid and for Spain as a whole. It promotes local businesses and experts and simultaneously positions Madrid as a central hub for beauty and fashion in Southern Europe.

A diverse accompanying program enriches the fair: congresses, conferences, master classes, the "Catwalk Hair Look" and the "Nailympion," as well as numerous workshops and public activities that contribute to broadening professional expertise. These reflect current trends and the challenges faced by the industry.

A particular highlight is the Look Awards, which recognize and honor the outstanding achievements of professionals and companies. With these awards, Salón LOOK specifically fosters innovation and excellence within the beauty industry.

The exhibitors are diverse, ranging from internationally renowned brands to emerging local enterprises. The primary attendees consist of industry professionals, salon owners, stylists, makeup artists, buyers, and beauty retailers, who are continually in search of the latest trends and products.

In conclusion, Salón LOOK is not merely a trade fair but also an educational platform, a networking hub, and an innovation center. The Feria de Madrid, as the venue, offers an ideal setting for such a significant event due to its central location and optimal transport connections. The fair acts as a bridge between time-honored tradition and forward-thinking innovation, welcoming a global audience through its doors.

The Salón LOOK will take place on 3 days from Friday, 18. October to Sunday, 20. October 2024 in Madrid.