Salon Vivre Côté Sud Aix-en-Provence
| Lifestyle fair for southern French living culture, design, and culinary delights
Date:
Trade Show Contact
jguillemin@groupe-exp.com
www.expressroulartaservices.fr
Audience:
professional visitors and general public
Cycle:
annually
Year of foundation:
1996
Vivre Côté Sud is a charming annual lifestyle event held since 1996 in the southern French town of Aix-en-Provence. As one of the leading public fairs dedicated to Mediterranean home living, design, and lifestyle, it attracts thousands of visitors each year to the idyllic Parc Jourdan—a beautifully maintained park with lawns, blooming flowerbeds, plane trees, and a small lake. It’s a setting that perfectly captures the spirit of southern living.
The event is organized by Côté Maison – Salon Vivre Côté Sud, a brand of the renowned French media group Groupe Express Roularta, known for its high-quality content on design and lifestyle. The fair offers not only a glimpse into the creative richness of the South, but also a platform for exchange among design enthusiasts, architects, creatives, and select brands.
Vivre Côté Sud stands out with a diverse and thematically curated selection that authentically reflects Mediterranean culture. At its heart are home decor ideas and accessories with a southern French flair—from elegant furniture to artistically crafted textiles. Another major focus is garden culture and outdoor living. Visitors can discover inspiration for landscaping, terrace designs, and Mediterranean plant arrangements. The fair also showcases sustainable living concepts, including ecological materials, upcycling ideas, and energy-efficient architecture.
Craftsmanship and design are given special emphasis, with local artists, ceramicists, and jewelry designers presenting unique handmade pieces. The culinary side of southern France comes to life through regional specialties, Provençal cuisine, and refined tableware. Exhibitors in the fields of architecture, renovation, and luxury living also present sophisticated solutions for southern-style homes.
What sets Vivre Côté Sud apart are its curated special exhibitions, creative workshops, and expert talks, which make a visit to the fair a truly inspiring experience. Regional delicacies are available for tasting, and exclusive networking opportunities provide space for meaningful connections—going far beyond the traditional trade fair format.
Vivre Côté Sud is much more than just an exhibition: it’s an expression of Mediterranean lifestyle—a place where aesthetics, quality, and authenticity meet, inviting visitors to immerse themselves in the art of southern living.
The Salon Vivre Côté Sud takes place annually, and therefore for the 26th time previsibly in June 2026 in Aix-en-Provence.
Local time:
19:58 h (UTC +02:00)