Seamless Africa Sandton

16. - 17. October 2024 | Trade fair and conference on the future of payment methods, Fintech, and E-Commerce

Seamless Africa symbolises the future and integration of payment methods, fintech, retail, and e-commerce. This globally-oriented trade fair is held annually, typically in September, at the Sandton Convention Centre in Johannesburg..

The event is organised by Terrapinn Holdings Ltd., a company renowned internationally for its extensive expertise in the events sector. Terrapinn is dedicated to orchestrating groundbreaking fairs around the world, of which Seamless is just one example. Besides Johannesburg, similar events take place in cities including Berlin, Dubai, Cairo, and Riyadh.

The fair's primary themes are diverse, encompassing everything from mobile payments, contactless banking, financial innovations, to e-commerce and data analysis. A host of speakers share insights on the latest trends, disruptive changes, and pioneering technologies that are moulding the industry.

Visitors are treated to an exhibition featuring elite brands, introducing innovative solutions and budding startups from the region. The importance of Seamless Africa for both Johannesburg and the wider South African landscape is paramount. As a key economic hub in Africa, Johannesburg stands out as a nexus for fintech and e-commerce advancements.

One of the event's standout features is its myriad networking opportunities. Both visitors and exhibitors can avail themselves of a dedicated networking lounge, a guest buyer programme, and a networking app, all designed to foster connections and deepen business ties.

Exhibitors at Seamless Africa predominantly hail from sectors such as payments, fintech, retail, and e-commerce.

The Seamless Africa will take place on 2 days from Wednesday, 16. October to Thursday, 17. October 2024 in Sandton.

In 150 days
16.10.2024 - 17.10.2024*
Wednesday - Thursday, 2 days
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professional visitors only


Local time:
22:02 h (UTC +02:00)

Fair location:

Sandton Convention Centre,
161 Maude Street, 2196 Sandton, Gauteng, South Africa


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Fair organizer
Terrapinn Holdings Ltd.
Wren House, 43 Hatton Garden
EC1N8EL London, United Kingdom of Great Britain and Northern Ireland
Tel: +44 (0)20 7608 7030
Fax: +44 (0)20 77608 7040
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Past editions:
  • 19. - 20. September 2023

Fair location:

Sandton Convention Centre,
161 Maude Street, 2196 Sandton, Gauteng, South Africa


for trade fair date in Sandton

Product groups: contactless banking, cybersecurity products, data analysis tools, digital marketplace solutions, E-Commerce platforms, Fintech innovation services, microfinancing programs, mobile payment solutions, …

Disclaimer: No responsibility is taken for the correctness of this information. Errors and alterations excepted! Fair dates and exhibition sites are subject to change by the respective trade fair organiser.


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Where does the Seamless Africa taking place?
The Seamless Africa fair takes place in Sandton, at the Sandton Convention Centre.

When is the Seamless Africa taking place?
Visit the Seamless Africa from 16. - 17. October 2024.

How often does the Seamless Africa take place?
The Seamless Africa takes place annually.

What kind of fair is the Seamless Africa?
The Seamless Africa is an exhibition for Finance, Financial Services and Blockchain.