Seamless Africa Sandton

Seamless Africa symbolises the future and integration of payment methods, fintech, retail, and e-commerce. This globally-oriented trade fair is held annually, typically in September, at the Sandton Convention Centre in Johannesburg.

The event is organised by Terrapinn Holdings Ltd., a company renowned internationally for its extensive expertise in the events sector. Terrapinn is dedicated to orchestrating groundbreaking fairs around the world, of which Seamless is just one example. Besides Johannesburg, similar events take place in cities including Berlin, Dubai, Cairo, and Riyadh.

The fair's primary themes are diverse, encompassing everything from mobile payments, contactless banking, financial innovations, to e-commerce and data analysis. A host of speakers share insights on the latest trends, disruptive changes, and pioneering technologies that are moulding the industry.

Visitors are treated to an exhibition featuring elite brands, introducing innovative solutions and budding startups from the region. The importance of Seamless Africa for both Johannesburg and the wider South African landscape is paramount. As a key economic hub in Africa, Johannesburg stands out as a nexus for fintech and e-commerce advancements.

One of the event's standout features is its myriad networking opportunities. Both visitors and exhibitors can avail themselves of a dedicated networking lounge, a guest buyer programme, and a networking app, all designed to foster connections and deepen business ties.

Exhibitors at Seamless Africa predominantly hail from sectors such as payments, fintech, retail, and e-commerce.

The Seamless Africa will take place on 2 days from Monday, 08. September to Tuesday, 09. September 2025 in Sandton.