Seoul POPCON Seoul

Seoul POPCON (Seoul Pop Culture Convention) is one of Asia’s most significant and diverse pop culture exhibitions. Held annually at the prestigious COEX Convention and Exhibition Center in the heart of Seoul, the event goes far beyond the concept of a traditional trade fair. It positions itself as an international platform for creative content and a vibrant meeting place for professionals, thought leaders, and fans from around the globe.

The event is organized by Exporum Inc., a leading company specializing in large-scale international exhibitions. With Seoul POPCON, Exporum has established a cultural phenomenon deeply rooted in South Korea’s urban creative scene.

At its core, Seoul POPCON showcases the full spectrum of contemporary pop culture—ranging from film, television, gaming, and comics to animation, music, visual arts, and cutting-edge technologies such as the Metaverse and NFTs. The event not only highlights established brands but also fosters innovation across emerging sectors including indie games, XR experiences, webtoons, cosplay, and AI-driven media formats. It is a space where traditional forms of expression merge with digital advancements, giving rise to new creative synergies.

A defining feature of Seoul POPCON is its interdisciplinary and international exchange. Content is connected across genres and national borders, positioning the event as a global hub for the content industry.

Exhibitors from film, gaming, animation, music, technology, and digital media present their latest products and innovations—ranging from PC and mobile games to streaming content, character designs, AI-powered applications, and collectible items such as figurines and artbooks. Visitors can look forward to a rich program of immersive experiences, including live concerts, artistic showcases in the Artist Alley, cosplay events, fan signings, competitions, and panel discussions.

Seoul POPCON also makes a strong impact on the business side of the industry. It provides a platform for B2B networking, IP collaboration, industry awards, and expert meetings—particularly valuable for creative agencies, development studios, and production companies.

The event caters to both a broad audience of pop culture enthusiasts and industry professionals from the media, entertainment, and tech sectors. With its central location, modern infrastructure, and direct access to the COEX Mall and several subway lines, the COEX Convention and Exhibition Center offers ideal conditions for a world-class event of this scale.

The Seoul POPCON in Seoul took place from Friday, 12. September to Sunday, 14. September 2025.