Shoe Collection Bolzano

The Shoe Collection is a specialist B2B footwear trade and ordering fair, open exclusively to trade visitors and held twice a year at Messe Bozen in Bolzano, South Tyrol. The event is organised by Messe Bozen, a leading exhibition organiser in the northern Italian business region. Its geographical location also makes the fair an important link between the Italian and German-speaking markets.

The Shoe Collection focuses on showcasing new collections, placing orders, sourcing products and facilitating direct interaction between industry professionals. Manufacturers, brands, sales agencies and distributors primarily present women’s and men’s footwear, including a wide range of styles and collections for the upcoming retail season. This enables retailers and buyers to compare numerous products in one place, discover new ranges, examine samples first-hand and make informed purchasing and assortment decisions. At the same time, the fair provides an opportunity for face-to-face discussions between retailers, manufacturers, brands and sales representatives, helping to establish and maintain long-term business relationships.

Exhibitors mainly represent the footwear, fashion, retail and distribution sectors. Alongside Italian companies, the fair also attracts international suppliers, including businesses from major European footwear-producing countries such as Spain and Portugal. Rather than targeting private consumers, the event is designed specifically for footwear retailers, specialist shoe shops, buyers, sales representatives, distributors and other industry professionals. One of its key advantages is the opportunity for trade visitors to compare a broad selection of brands and collections and conduct ordering discussions within a short period of time, rather than having to meet individual manufacturers or representatives separately.

Held twice a year, the Shoe Collection follows the seasonal cycle of the fashion and footwear industry. Its timing allows retailers to preview collections for the forthcoming season and plan their purchasing and product ranges well in advance. The event is centred on order placement, product presentation, personal consultation and professional networking.

Bolzano’s position as South Tyrol’s commercial and economic centre provides an additional advantage. Situated between northern Italy and the German-speaking markets, the city serves as a natural gateway between different European markets and is therefore well suited to hosting an international B2B event for the footwear industry. The fair takes place at the Messe Bozen exhibition centre in the Bolzano South district, which is easily accessible by both car and public transport. Overall, the Shoe Collection combines a compact, business-focused ordering platform with a strategically located venue in the heart of South Tyrol. It gives trade visitors the opportunity to discover new footwear collections, compare brands and products efficiently, prepare or place orders, maintain existing business relationships and establish new industry contacts.

The Shoe Collection will take place on 3 days from Saturday, 26. September to Monday, 28. September 2026 in Bolzano.