SimRacing Expo Charlotte

SimRacing Expo USA is North America’s premier trade event for virtual racing and cutting-edge motorsport technology. Held annually at the Charlotte Convention Center in Charlotte, North Carolina, the expo attracts international attention. Charlotte, with its deep-rooted motorsport tradition, stands as one of the most iconic locations in the United States for authentic racing culture.

The event is organized by South West Vision GmbH, a German company with a strong international focus, which has already successfully established the European flagship event – the SimRacing Expo – in Germany. SimRacing Expo USA is part of this global series, spotlighting the world of sim racing across two continents. Each edition is tailored to its local audience, not only maintaining regional relevance but actively incorporating it into the event’s concept. In Charlotte, this means building a bridge between traditional U.S. motorsport and the growing world of e-racing – between NASCAR fans and sim racing enthusiasts, between high-tech innovation and racing passion.

At the heart of the event are three key focus areas: immersive virtual motorsport experiences, hardware innovation, and community & networking. Attendees can put their driving skills to the test in ultra-realistic racing simulators equipped with high-end steering wheels, pedals, cockpits, and motion platforms – competing against like-minded racers from around the globe. Exhibitors from the sim tech, automotive, and gaming industries showcase the latest innovations, ranging from simulation software and motion rigs to professional driver training systems and digital vehicle physics platforms.

A special emphasis is placed on the connection between sim racing and real-world motorsport. This is evident not only in the choice of venue but also through the participation of professional racing drivers who share how simulation technology is integrated into their training. One thing becomes clear: sim racing is no longer just a hobby – it has become a recognized component of modern motorsport development.

Another highlight of the expo is its interactive program: exciting “Hot Lap” competitions, hands-on workshops, live demonstrations, and community meetups create an engaging and dynamic experience for industry professionals, tech enthusiasts, gamers, and emerging talents alike. Whether you’re a leading hardware manufacturer, indie game developer, or aspiring racer, the expo brings together stakeholders from the worlds of gaming, motorsport, tech innovation, the automotive industry, and e-sports.

As a central hub for the sim racing community in the U.S., the event welcomes not only end consumers but also trade visitors, media representatives, and influencers. The combination of product showcases, expert insights, and a festival-like atmosphere makes SimRacing Expo USA a one-of-a-kind event – and a must-attend date on the calendar for anyone operating at the intersection of sport, technology, and digital innovation.

Conveniently located and easily accessible via Charlotte Douglas International Airport (CLT), the Charlotte Convention Center offers the ideal stage for this vibrant event thanks to its modern infrastructure. Anyone looking to explore the future of racing won’t just arrive here – they’ll hit full speed.

The first edition and therefore the premiere of the SimRacing Expo takes place on 3 days from Fri., 22.05.2026 to Sun., 24.05.2026 in Charlotte.