Souvenir Salzburg

The "Souvenir" trade fair in Salzburg is a biannual trade fair that will open its doors for the first time in 2022 in the renowned Salzburg Exhibition Center. Organized by Messezentrum Salzburg GmbH, it serves as a significant ordering platform for the trade industry and offers a wide range of products such as handicrafts, souvenirs, regional specialties, culinary gifts, jewelry, stationery, gift items, and toys. With its clear focus on professional visitors, the event provides an ideal platform for retailers, buyers, and industry experts to network, find inspiration, and place orders.

The Messezentrum Salzburg, the venue, stands out for its central location and excellent accessibility. Situated near Salzburg’s historic old town and well connected to the transportation network, it is easily reachable by both car and public transport. Visitors benefit from ample parking facilities directly on-site, making access to the fair especially convenient.

The Messezentrum itself boasts modern infrastructure with flexible hall concepts tailored to the needs of both exhibitors and visitors. The compact and well-organized exhibition area fosters a pleasant atmosphere, enabling efficient exploration of the approximately 50 participating exhibitors. Renowned brands and providers showcase their diverse products, ranging from handcrafted artisan goods and stylish jewelry to unique gift items. Regional specialties and culinary delicacies also find their place, adding a distinctive charm to the event.

The "Souvenir" fair in Salzburg is more than just a trade show—it offers inspiring insights into the industry and serves as a platform for valuable networking. Its size and exclusive selection of exhibitors make it a highlight in the calendar for professionals in the souvenir and gift sectors. The Messezentrum Salzburg, with its professionalism and top-tier facilities, reinforces the high standards of this event.

The Souvenir will take place on 3 days from Friday, 27. February to Sunday, 01. March 2026 in Salzburg.