JAPAN'S FOOD EXPORT FAIR Tokyo

The "JAPAN'S FOOD EXPORT FAIR" (JFEF) is an annual trade fair for importers, wholesalers and buyers of Japanese food and beverages, held at the Tokyo Big Sight in Tokyo. It has established itself as a central hub for exporting Japanese food and beverages. The event is organized by RX Japan Ltd., a leader in organizing large international events, with the aim of connecting Japanese exporters to global markets.

The fair offers a wide range of products including fresh agricultural produce, seafood, meat products, processed foods, and a variety of Japanese teas such as green tea, matcha, sencha, and genmaicha. Additionally, Japanese beverages like sake and beer, non-alcoholic alternatives, confections, snacks, and health-oriented foods are presented. Sustainable and allergen-free products, as well as traditional spices and sauces, are also highlighted. The fair additionally showcases the latest trends in kitchen appliances and tableware.

Besides product presentations, the JFEF provides comprehensive logistics and transportation services to facilitate international trade. It attracts a diverse group of visitors including foreign importers, traders, international trade associations, government institutions, and media representatives. The main attendees include buyers from retail, department stores, hotels, restaurants, and the food processing industry.

A distinctive feature of the fair are its highlights such as tastings, sushi-making workshops, and business matchmaking activities, which not only promote business exchange but also offer deep cultural insights and strengthen the relationship between Japanese culture and global markets.

The JFEF is part of a series of fairs and takes place in one of Japan's leading exhibition halls. Thanks to its modern infrastructure and convenient location in the heart of Tokyo, Tokyo Big Sight offers an attractive incentive for international visitors seeking not only business opportunities but also cultural enrichment.

In summary, the JAPAN'S FOOD EXPORT FAIR at Tokyo Big Sight serves as an essential platform for stakeholders in international food trade to explore the diversity and quality of Japanese products and to establish direct contacts with leading manufacturers and exporters.

On the whole the organisers welcomed on the 3 days of the fair, from 19. June to 21. June 2024, about 652 exhibitors and 18984 visitors on the JAPAN'S FOOD EXPORT FAIR in Tokyo.

The JAPAN'S FOOD EXPORT FAIR takes place annually, and therefore for the eleventh time previsibly in July 2026 in Tokyo.