The Hotel Show Dubai

The Hotel Show is an annual trade fair held at the Dubai World Trade Centre, one of the largest and most advanced exhibition venues in the world. Since its inception in 2000, it has become one of the leading platforms for the hotel and hospitality industry in the Middle East. Organized by the internationally recognized event agency dmg :: events, which specializes in high-quality trade exhibitions, the show benefits from Dubai’s dynamic economic growth and its strong appeal as a tourist destination—a city known for setting the highest standards in hospitality, exemplified by iconic hotels such as the Burj Al Arab.

Exclusively open to industry professionals, the event offers a comprehensive overview of the latest trends, technologies, and services in hospitality. Exhibits include cutting-edge hospitality technology, premium textiles, tableware, furniture, cleaning solutions, bedding, wellness products, and kitchen equipment. A major focus is placed on forward-looking themes such as smart hotel solutions, automation, artificial intelligence, and digital guest communication—highlighting how technology is shaping the future of the hotel experience.

A standout feature is the Middle East Spa Summit, which explores sustainable products, spa design innovations, and contemporary wellness concepts. The exhibition is further enriched by a robust conference program, featuring events like the HITEC Dubai Conference, the Hospitality Leadership and F&B Forum, and the Hospitality Procurement Forum. These sessions provide deep insights into current industry trends and practical solutions on topics such as cybersecurity, leadership, procurement, and building management technologies.

Interactive live events and competitions complete the experience. Highlights include The Chefs Table, where hotel kitchen teams create five-course menus, and the Housekeepers League of Champions, which showcases the skills of housekeeping professionals. With its mix of in-depth content, international reach, and hands-on presentations, The Hotel Show delivers significant value to decision-makers and professionals in the hospitality sector—while also playing a key role in positioning Dubai as a global hub for tourism and hospitality excellence.

The The Hotel Show takes place annually, and therefore for the 21st time previsibly in May 2026 in Dubai.