The National Franchise Show Atlanta

The National Franchise Show in Atlanta is a major trade and consumer exhibition dedicated to franchising, business start-ups and self-employment in the United States. It gives aspiring entrepreneurs, investors and prospective business owners the opportunity to explore a range of business concepts, compare investment opportunities and establish contacts with established franchisors. Held annually at the Cobb Convention Center in the Atlanta metropolitan area, Georgia, the event forms part of a wider series of franchise exhibitions staged across the United States and Canada.

The show is organised by National Event Management Inc., a company specialising in trade and consumer exhibitions. It aims to connect franchisors with prospective business partners and investors while encouraging discussion of emerging opportunities and developments in the North American franchise industry.

The exhibition focuses on franchising, business start-ups, investment, finance and business management. Exhibitors showcase proven business models, new franchise concepts and various routes into business ownership. The range of opportunities and services includes franchise licences, turnkey business packages, training and ongoing support programmes, as well as advice on finance, marketing, business development and legal requirements. Visitors can explore initial investment costs, contractual terms and commercial prospects, gaining a clearer understanding of what is involved in establishing a successful long-term franchise partnership.

The exhibition covers a broad range of industries, including food service and hospitality, retail, education, healthcare, wellness, property, cleaning, skilled trades and other service sectors. It is aimed primarily at prospective franchisees, start-up founders, self-employed professionals, business owners and investors, as well as individuals considering a career change or seeking an additional source of income. Established entrepreneurs looking to expand their operations or enter new markets can also explore potential business opportunities.

A key feature of the event is the opportunity to meet franchisors and industry experts face to face. Visitors can discuss initial investment requirements, ongoing franchise fees, site selection criteria and potential earnings directly with company representatives. The exhibition is complemented by free seminars and information sessions offering practical guidance on choosing a suitable franchise, financing options, legal considerations and setting up a business. These sessions help prospective franchisees assess different business models and make informed investment decisions.

The show also highlights the economic importance of franchising in the United States. Its origins date back to the 19th century, although the business model gained widespread international recognition during the 20th century, largely through the expansion of major American companies. Atlanta is a leading commercial centre in the south-eastern United States, with a diverse business community that provides a favourable setting for presenting new franchise and investment opportunities. As part of a North American exhibition series, the event brings together regional business prospects and franchise opportunities offered by both established and emerging brands.

The Cobb Convention Center in the Atlanta metropolitan area provides facilities for exhibitions, industry presentations and face-to-face business meetings. The region is accessible via Hartsfield-Jackson Atlanta International Airport and an extensive road network. The National Franchise Show therefore serves as a valuable source of information and networking opportunities for anyone planning to start a business, invest in an established franchise system or explore developments in the American franchise market.

The The National Franchise Show will take place on 2 days from Saturday, 14. November to Sunday, 15. November 2026 in Atlanta.