The Unique Show Luxury LUGANO Lugano

The "The Unique Show Luxury LUGANO" is held at LAC - Lugano Arte e Cultura and features an exclusive pop-up exhibition for private clients. Here, visitors can explore leading brands, designers, and companies specializing in haute jewelry, collector watches, and luxury goods.

Thanks to its strategic location, Lugano has become an established financial metropolis and an attractive city for luxury vacations. Lugano has also emerged as a significant hub where art thrives and gains international recognition. The "The Unique Show Luxury LUGANO" is a three-day event where brands and designers of high-quality jewelry and watches showcase their creations and meet visitors in a dynamic area of the iconic Lac Lugano Arte e Cultura. The LAC Lugano Arte e Cultura is deeply rooted in Lugano's cultural scene, serving as a center for artistic expression and appreciation, and attracting artists and visitors from around the world.

Similar to events in Italy, Monaco, and the United Arab Emirates, "The Unique Show Luxury LUGANO" presents an extraordinary collection of high-quality and fine jewelry, vintage jewelry, and collector watches. All "The Unique Show" events are held at premier locations that offer a charming and elegant atmosphere.

The organizer of these exceptional events is D4LUX based in London. D4LUX organizes international events and pop-ups at exclusive locations dedicated to brands and designers of haute couture, and the most prestigious companies for vintage watches and jewelry in the industry.

The aim of the event is to connect interested parties and buyers with the exhibiting brands, designers, and companies, providing a platform where the rarest and most unique jewelry and timepieces can be discovered. The format of "The Unique Show" allows brands and designers to be present at strategically chosen, advantageous locations worldwide, maximizing the effective use of all possibilities for exhibitors. Guests can enjoy an intimate and unforgettable experience through curated special activities such as wine tastings, perfume-making courses, fashion shows, color analysis sessions, and more. Participating companies benefit from a platform to advertise, sell directly, and develop new business opportunities in a prestigious setting.

This year the The Unique Show Luxury LUGANO takes place on 4 days from Wed., 18.06.2025 to Sat., 21.06.2025 in Lugano already for the 6th time.