Touch of Paris Belgrade

The Touch of Paris is an international fair and congress focusing on cosmetics, hair care, aesthetics, and health. This event, held annually in both spring and autumn, is considered the largest of its kind in the region. It is organized by the Eco Design Studio group d.o.o., in cooperation with the Belgrade Fair in Belgrade.

The fair impresses with its wide range: It covers facial and body care, hair care and styling, professional cosmetics, and wellness programs. This platform showcases the latest products and services, including mesotherapy, manicure, pedicure, eyebrow care, eyelash extensions, and permanent makeup. Special attention is paid to natural cosmetics and innovative cosmetic devices. Also presented are dietary supplements, workwear, raw materials, packaging, and software solutions for beauty professionals.

The significance of "Touch of Paris" in promoting the beauty industry and its connection to the city of Belgrade cannot be underestimated. The fair serves as a platform for manufacturers, representatives, and dealers of globally known brands, attracting professionals from various fields such as beauticians, hairdressers, beauty salon owners, and pharmacists.

The highlights of the fair include the Cosmetic Congress, various workshops, and the Look & Learn seminar for hairdressers, offering excellent opportunities for learning and networking.

The Touch of Paris fair is held at the easily accessible Belgrade Fair in Belgrade – an ideal location for such a comprehensive and diverse event.

Overall, "Touch of Paris" provides a comprehensive platform for professionals and those interested in the beauty industry to stay informed about the latest trends and developments, network, and foster business relationships.

The Touch of Paris takes place half-yearly, and therefore for the 42nd time previsibly in October 2025 in Belgrade.