Toy Fair New York City

The Toy Fair in New York, formerly known as the "North American International Toy Fair," is a prestigious international expo established in 1903. It serves as a platform to showcase the latest toys, games, hobbies, and seasonal products, uniting companies from the toy and entertainment industry.

Each year, the Jacob K. Javits Convention Center in New York opens its doors for this impressive event organized by "The Toys Association Inc." The Toy Fair primarily attracts retailers who are captivated by a broad range of high-quality and innovative products. Moreover, toy and game inventors get the opportunity to introduce their innovations to a wide professional audience.

The main themes of the fair include arts and crafts, books, music, action figures, and the baby and toddler sector. Educational products, games, puzzles, outdoor games, and modeling are also highlighted. Offerings range from art and craft sets, crafting supplies, embellishments, drawing materials, and jewelry-making kits to anime, comics, building sets, globes, maps, role-playing toys, model trains, and remote-controlled vehicles. Additionally, clothing and accessories for babies and toddlers, gift items, lunchboxes, bath toys, children's umbrellas, rainwear, developmental toys, and much more are presented.

Visitors also have the opportunity to explore the Halloween Pavilion as well as pavilions dedicated to China and India. A special section is devoted to Christmas decorations, designer art toys, licensed products, and seasonal toys.

A significant highlight of the event is the "Toy Fair Exhibit Design Awards," which honor outstanding booth designs. Educational events and a student congress featuring panel discussions complete the program.

The exhibitors represent a broad spectrum of industries, from inventors and designers to manufacturers, retailers, and entertainment managers. The primary audience consists of retailers and industry experts always on the lookout for the latest trends and products.

The Jacob K. Javits Convention Center in New York stands out for its modern architecture and excellent transport links. Located in the heart of New York, it offers visitors not only access to the fair but also to the numerous attractions this vibrant city has to offer.

The Toy Fair will take place on 4 days from Saturday, 14. February to Tuesday, 17. February 2026 in New York City.