Trade Drinks Expo London

The Trade Drinks Expo, formerly known as the International Drink Expo (I.D.E), is the ultimate beverage event. The expo has established itself as the leading industry event in the UK, particularly when it comes to maximizing beverage sales.

Organized by Fortem Food and Drink Ltd, the expo showcases their expertise in the beverage industry and impresses with a unique blend of networking, education, and inspiration. It's not just about the beverages; the spotlight is also on the tools and innovations that hospitality and retail professionals can utilize to maximize their sales and enhance their ROI.

The expo takes place annually in either October or November at the stunning ExCeL London, one of the UK's premier exhibition centers. Over two days, attendees have the opportunity to meet providers of the world's most innovative beverage solutions. Additionally, the expo offers specialist seminars, panel discussions led by industry leaders, and the chance to experience brand-new beverage trends firsthand. The primary focus of the expo is to introduce promising products and services from the beverage sector. Exhibitors come from various segments of the industry, ranging from breweries to spirits manufacturers and innovative beverage start-ups.

The Trade Drinks Expo primarily attracts hospitality and retail professionals looking for ways to optimize their beverage sales. The event is a part of the Hospitality B2B portfolio, which is linked to other exhibitions in similar sectors, thereby creating synergies for attendees.

ExCeL London, where the expo is held, is one of Europe's most modern exhibition and conference centers. It is conveniently located and easily accessible by public transport and by car. In conclusion, the Trade Drinks Expo is a must-attend for anyone active in the beverage industry and seeking the latest trends, products, and business opportunities.

The Trade Drinks Expo will take place on 2 days from Tuesday, 30. September to Wednesday, 01. October 2025 in London.