Trends of Beauty Graz

The Trends of Beauty is a trade fair for the beauty industry in Austria, held annually in spring at Messe Graz. The name represents innovation and forward-thinking developments in cosmetics, foot care, nail design, and permanent makeup. Organized by Messe Congress Graz Betriebsgesellschaft m.b.H., the event provides an exclusive platform for industry professionals to discover the latest products, techniques, and trends.

As one of the most significant events for beauty experts in the German-speaking region, Trends of Beauty attracts numerous international exhibitors. Leading brands showcase innovative products and services, ranging from professional skincare and cutting-edge treatment methods to the latest technologies for beauty salons and spas. Providers of permanent makeup, piercing, and tattooing also present their newest advancements.

A special highlight of the fair is the Austrian National Championships in Makeup and Nail Design. These competitions bring talented artists from across Austria and beyond to Graz, offering a unique opportunity to experience creative techniques live. The program is further enriched by expert lectures and workshops, where industry professionals share their knowledge and provide hands-on insights into current beauty trends.

Graz as the host city adds a distinctive touch to the event. Known for its rich culture and culinary delights, it is not only one of Austria’s most beautiful destinations but also an important hub for trade fairs and business gatherings. With its modern infrastructure and excellent accessibility—whether by car, train, or plane—Messe Graz offers the perfect setting for an inspiring trade fair experience. Whether for industry professionals or businesses looking to explore new markets, Trends of Beauty is a must-attend event for those aiming to establish themselves successfully in the beauty sector.

The Trends of Beauty in Graz took place from Saturday, 05. April to Sunday, 06. April 2025.