USA Trade Tasting Chicago

The USA Trade Tasting (USATT) is an annual trade fair held in Chicago, dedicated entirely to the world of alcoholic beverages and serving as a central meeting point for industry professionals. Founded by the renowned Beverage Trade Network—an internationally recognized supporter of small and medium-sized importers and distributors—USATT has become a key platform for connecting international brands with the U.S. market.

The event is exclusively open to trade visitors, including retailers, distributors, bartenders, sommeliers, wholesalers, and importers. It offers a specialized opportunity to discover new products, gain practical industry insights, and establish targeted business connections. The focus lies on solutions for market entry and distribution in the United States, complemented by in-depth knowledge of market trends, legal frameworks, and developments in sustainability, digitalization, and brand strategy.

A core component of the event is the ABID Conference (Alcohol Beverage Importers & Distributors Conference), where leading experts address current topics such as logistics, e-commerce, import regulations, and storytelling in brand building. Through masterclasses and expert presentations, participants receive actionable insights on how to successfully position their brands in the highly competitive U.S. market. Practical topics such as compliance, packaging innovations, and social media strategies are also explored. While discovering new products remains a priority, the event equally emphasizes the development of long-term business partnerships.

The UK counterpart to USATT is the UK Trade Tasting, held annually in London.

The venue for the USATT is the modern Morgan MFG, a former industrial space in the heart of Chicago. With its urban atmosphere and state-of-the-art facilities, it provides the ideal setting for tastings, networking, and presentations. Visitors can explore a wide variety of products across wine, beer, spirits, and non-alcoholic beverages—many of which are being introduced to the U.S. market for the first time.

More than just a trade fair, USATT is a strategic launchpad for brands looking to establish or expand their presence in the U.S. With its sharp focus, expert curation, and global relevance, it stands out as one of the few events worldwide that is at once practical, distinctive, and highly specialized—a must-attend for anyone committed to shaping the future of the beverage trade.

The USA Trade Tasting takes place annually, and therefore for the 10th time previsibly in May 2026 in Chicago.